# Detoxifying Charcoal Brownies BLK//SUGAR's Brownie Treats are Infused with Activated Charcoal By Laura McQuarrie | Published 2017-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brownie-treats References: [baltimoresun](http://www.baltimoresun.com/entertainment/dining/baltimore-diner-blog/bs-fo-trendy-health-foods-20170615-story.html) & [blksugar.co](http://blksugar.co/) BLK//SUGAR (pronounced “Black Sugar”) is a small-batch micro-bakery in Baltimore that produces [extra-dark brownie treats](https://www.trendhunter.com/trends/bisco-dubai-chocolate-brownie) that get their distinctive coloring from the addition of activated charcoal. The all-black brownies feature a small amount of activated charcoal, which is known to be detoxifying to the body when it is consumed. The [activated charcoal brownies](https://www.trendhunter.com/trends/opaque-2) from BLK//SUGAR were initially introduced as all-black Valentine's Day treats to be served alongside a [charcoal cocktail](https://www.trendhunter.com/trends/black-rock-coffee-bar-drinks) from a nearby bar. As creator Krystal Mack says, "My whole process was thinking just like when people are heartbroken they turn to sweets and indulge in that way. If you’re trying to get over a lost love that you have, it can kind of detoxify your body of unwanted feelings." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Activated Charcoal Food:** Creating charcoal-infused food and snacks for detox purposes. - **Small-batch Micro-bakeries:** Introducing small-batch micro-bakeries that craft unique treats using innovative ingredients. - **Emotional Detox Foods:** Developing foods that are marketed as not only delightful but also capable of helping people combat negative feelings. ### Sectors Adopting This - **Bakery:** Introducing activated charcoal-infused treats and baked goods in traditional bakeries. - **Wellness:** Developing and marketing foods that are designed to help people detoxify their bodies and emotions. - **Catering:** Partnering with event planners and caterers to offer detoxifying foods as part of their menus for corporate events and weddings. ## Related on Trend Hunter - [Protein-Rich Brownie Treats](https://www.trendhunter.com/trends/sweet-addisons.md) - [Activated Charcoal Bath Soaks](https://www.trendhunter.com/trends/activated-charcoal-bath-soak.md) - [Caffeinated Chocolate Brownies](https://www.trendhunter.com/trends/energizing-brownies.md) - [Bite-Sized Bakery Brownies](https://www.trendhunter.com/trends/chocolate-brownies.md) - [Nourishing Chickpea Brownies](https://www.trendhunter.com/trends/chickpea-brownies.md) - [Cannabis Brownie Baking Mixes](https://www.trendhunter.com/trends/benevolent-bakery-double-chocolate-brownie-mix.md) - [Functional Superfood Chocolates](https://www.trendhunter.com/trends/superfood-chocolates.md) - [Health-Conscious Brownie Mixes](https://www.trendhunter.com/trends/grainfree-fudge-brownie-mix.md) - [Detoxifying Charcoal Mouthwashes](https://www.trendhunter.com/trends/charcoal-mouthwashes.md)