# Upcycled Brownie Mixes Renewal Mill's Brownie Mix Makes the Most of Repurposed Ingredients By Laura McQuarrie | Published 2020-05-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/brownie-mixes References: [nosh](https://www.nosh.com/news/2020/gallery-aprils-new-products#pic-11) & [renewalmill](http://www.renewalmill.com/okara-flour/brownie-mix) Unlike many brownie mixes on the market, this one from [Renewal Mill](https://www.trendhunter.com/trends/vanilla-cake-cupcake-mix) is full of repurposed ingredients but it's as easy to make as ever, as it only needs to be combined with oil and water to create a nourishing, [vegan and gluten-free treat](https://www.trendhunter.com/trends/gluten-free-double-chocolate-brownie). According to the brand, the plant-based [Upcycled Brownie](https://www.trendhunter.com/trends/bake-me-healthy) Mix uses ingredients like organic okara flour, vanilla bean and pea starch "from unique places in the food system where nutrition would otherwise be wasted." The simple brownie mix also contains ingredients like organic sugar, natural cocoa powder, brown rice flour and a few other essentials. The brand's premium okara flour is made from organic and non-GMO soybeans, and in comparison to whole wheat flour, it boasts four times the amount of dietary fiber. Image Credit: Renewal Mill ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upcycled Food:** Opportunity for businesses to repurpose and utilize ingredients that would otherwise go to waste. - **Plant-based Products:** Disruptive innovation potential lies in creating vegan and gluten-free treats using repurposed ingredients. - **Sustainable Baking:** Businesses can tap into the growing consumer demand for eco-friendly baking options. ### Industries Being Reshaped - **Food Manufacturing:** Manufacturers can explore the production of upcycled food products, promoting sustainability and reducing waste. - **Health Food:** Opportunity for health food companies to offer plant-based, gluten-free treats made from upcycled ingredients. - **Baking Supplies:** Suppliers can cater to the demand for sustainable baking ingredients, such as upcycled flours and sugars. ## Related on Trend Hunter - [Climate-Friendly Cupcake Mixes](https://www.trendhunter.com/trends/vanilla-cake-cupcake-mix.md) - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/bake-me-healthy.md) - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Upcycled Peanut Butter Cookies](https://www.trendhunter.com/trends/peanut-butter-cookies.md) - [Upcycled Frozen Desserts](https://www.trendhunter.com/trends/upcycled-vegan-ice-cream.md) - [Upcycled Pancake Mixes](https://www.trendhunter.com/trends/plant-based-pancakes.md) - [Simple Preparation Brownie Mixes](https://www.trendhunter.com/trends/organic-ultimate-fudge-brownie-mix.md) - [Health-Conscious Brownie Mixes](https://www.trendhunter.com/trends/grainfree-fudge-brownie-mix.md) - [Nourishing Chickpea Brownies](https://www.trendhunter.com/trends/chickpea-brownies.md)