# Insect-Based Brownie Mixes This Protein-Rich Brownie Mix is Made with Cricket Flour By Laura McQuarrie | Published 2016-02-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/brownie-mix References: [kickstarter](https://www.kickstarter.com/projects/charlesbwilson/cricket-brownie-mix-organic-gluten-free-and-cricke) & [cricketflours](http://www.cricketflours.com/) This [gluten-free, dairy-free and organic brownie mix](https://www.trendhunter.com/trends/gluten-free-double-chocolate-brownie) contains [twice the protein](https://www.trendhunter.com/trends/peanut-butter-chocolate-protein-brownies) of comparable brownie mixes, plus beneficial vitamins and minerals. The reason for this is because the Cricket Brownie Mix is made with a base of cricket flour, which is offers a sustainable and environmentally friendly source of protein, in addition to a range of other nutrients. While the idea of eating insects has not quite caught on in all parts of the world, cricket flour provides the opportunity for the nutritious ingredient to be slipped undetected into favorite dessert recipes. Cricket Flours is now running a [Kickstarter](https://www.trendhunter.com/trends/mini-muffins) campaign, aiming to bring this inventive brownie mix to the masses by raising a total of $25,000. Insects are now being incorporated into a range of food products, including snack bars, cakes, protein balls and pasta. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Insect-based Foods:** Diversification of insect-based food products and integration of insect flour in everyday food items showcase an opportunity for sustainable and protein-rich innovation. - **Gluten-free Products:** Increased demand for gluten-free products, such as this cricket flour brownie mix, is an opportunity to expand the market share of gluten-free products. - **Sustainable Protein Sources:** Cricket flour and other insect-based products offer a sustainable protein source, and could disrupt traditional sources like meat and soy-based protein products. ### Who This Affects Most - **Food and Beverage:** The food and beverage sector can incorporate cricket flour into various products, promoting protein-rich foods that cater both to consumers looking for unique tastes and those seeking sustainable options. - **Gluten-free Products:** Incorporation of cricket flour and other insect-based products into gluten-free products, such as brownie mixes, offers a unique selling proposition for gluten-free product producers. - **Sustainable Agriculture:** Production of cricket flour is an opportunity for the sustainable agriculture industry as it can cater to the increasing demand for sustainable protein sources. ## Related on Trend Hunter - [Savory Insect Snacks](https://www.trendhunter.com/trends/savory-insect-snack.md) - [Cricket Jerky Snacks](https://www.trendhunter.com/trends/cricket-jerky.md) - [Edible 3D-Printed Insects](https://www.trendhunter.com/trends/3d-printed-edible-insects.md) - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Insect Protein Dog Treats](https://www.trendhunter.com/trends/insect-protein-dog-treats.md) - [Insect-Based Wet Dog Foods](https://www.trendhunter.com/trends/wet-dog-food.md) - [Insect-Based Inflight Meals](https://www.trendhunter.com/trends/zipair.md) - [Protein-Rich Brownie Treats](https://www.trendhunter.com/trends/sweet-addisons.md) - [Critter-Packed Canine Treats](https://www.trendhunter.com/trends/canine-treats.md)