# Single Serve S'more Desserts This Recipe for a Delicious Brownie in a Mug has a Campfire Theme By Alyson Wyers | Published 2015-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brownie-in-a-mug References: [refinery29](http://www.refinery29.com/desserts-mug-recipes) If you only want to make dessert for one, these s'more-inspired brownie in a mug is an excellent choice. Especially if you are a little challenged in the kitchen and feel more comfortable with a microwave than an oven, this is the recipe for you. Or on the other hand, if you are a little skeptical of microwaved meals, this dish will totally change your mind. From [Refinery29's](https://www.trendhunter.com/trends/les-aimants) Elettra Wiedemann and Jackie Alpers, the S'mores Brownie in a Mug is made with unsweetened cocoa powder, self-rising flour, granulated sugar, vegetable oil, water, [mini marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow), graham cracker crumbs and a mini [Hershey's](https://www.trendhunter.com/trends/hersheys-mini-muffins) chocolate bar. It also takes three minutes or less to make, with just a fork, spoon and your favorite microwave-safe mug. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Single Serve Desserts:** Opportunity for convenient and customizable dessert options tailored to individuals or small portions. - **Microwave Recipes:** Potential to develop and innovate on quick and easy microwave recipes for busy individuals or those with limited cooking skills. - **Campfire-inspired Treats:** Possibility for creating unique desserts that capture the nostalgic flavors and experience of a campfire. ### Industries Being Reshaped - **Food and Beverage:** Potential for the food and beverage industry to develop new single-serve dessert products that cater to individual needs and preferences. - **Kitchen Appliances:** Opportunity for kitchen appliance manufacturers to design and market microwave ovens with innovative features for easy and efficient cooking. - **Specialty Dessert Products:** Potential for specialty dessert brands to create and market campfire-inspired treats that provide a unique and indulgent flavor experience. ## Related on Trend Hunter - [Grillable Brownie Treats](https://www.trendhunter.com/trends/grillable-brownie-smores.md) - [Customizable Mug Cakes](https://www.trendhunter.com/trends/mugsy-mug-cake-mix.md) - [Campfire Dessert Muffins](https://www.trendhunter.com/trends/hersheys-mini-muffins.md) - [Creamy S'mores-Inspired Brownies](https://www.trendhunter.com/trends/smores-brownie-1.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [S'mores-Inspired Dessert Ramens](https://www.trendhunter.com/trends/dessert-ramen.md) - [Grown-Up S'mores Kits](https://www.trendhunter.com/trends/smores-skillet-kit.md) - [Scandinavian S'mores Roasters](https://www.trendhunter.com/trends/chefn-sweet-spot-smores-maker.md) - [Fireside Snack Chocolate Cups](https://www.trendhunter.com/trends/smores-cupcake-cups.md)