# Brownie Ice Cream Sandwiches Trader Joe's Newest Frozen Dessert Puts a Twist on a Summer Classic By Laura McQuarrie | Published 2017-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brownie-ice-cream-sandwich References: [hellogiggles](http://hellogiggles.com/trader-joes-brownie-ice-cream-sandwiches/) & [traderjoes](http://www.traderjoes.com/fearless-flyer/article/3640) [Trader Joe's](https://www.trendhunter.com/trends/oat-nondairy-frozen-dessert-sandwiches) recently introduced [brownie ice cream sandwiches](https://www.trendhunter.com/trends/brookies-cream-peaces) to put a spin on a classic frozen summertime dessert. The Brownie Crisp Coffee Ice Cream Sandwiches take the form of small, bite-sized square sandwiches, which are made with the brand's own Brownie Crisps and coffee ice cream. Since the classic Brownie Crisps from Trader Joe's are naturally crunchy like a cookie, the addition of ice cream helps to soften the dessert crusts slightly, yet leaves them firm enough to hold and eat. As a [hybrid dessert](https://www.trendhunter.com/trends/brownie-cookies) that combines chocolate chip-stuffed brownies, coffee flavors and the refreshment of ice cream, it a new product that is sure to satisfy one's sweet tooth cravings throughout the upcoming summer months. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hybrid Desserts:** The trend of combining flavors and textures to create hybrid desserts presents the opportunity for creative combinations and unexpected taste experiences. - **Miniature Desserts:** The trend of creating smaller versions of classic desserts allows for portion control and a wider variety of flavors to be sampled in one sitting. - **Coffee Desserts:** The trend of incorporating coffee into desserts, such as the coffee ice cream in these brownie sandwiches, presents opportunities for new flavor combinations and appeals to coffee lovers. ### Industries Being Reshaped - **Frozen Desserts:** In the frozen dessert industry, there is an opportunity to create unique combinations of textures and flavors, such as the crunchy brownie crust and creamy ice cream in these sandwiches. - **Snack Foods:** In the snack food industry, there is an opportunity to create bite-sized sweet treats, such as these brownie ice cream sandwiches, that are convenient for on-the-go snacking. - **Coffee and Chocolate:** In the coffee and chocolate industries, there is an opportunity to partner and create unique products, such as coffee-flavored chocolate or chocolate-coated coffee beans, that appeal to both coffee and chocolate enthusiasts. ## Related on Trend Hunter - [Dairy-Free Ice Cream Sandwiches](https://www.trendhunter.com/trends/oat-nondairy-frozen-dessert-sandwiches.md) - [Caramel Candy Brownie Bites](https://www.trendhunter.com/trends/brookie-caramel-candy-clusters.md) - [Frozen Snack Cake Sandwiches](https://www.trendhunter.com/trends/little-debbie-ice-cream-sandwiches.md) - [Layered Peanut Butter Brownies](https://www.trendhunter.com/trends/peanut-butter-brookie.md) - [Brownie-Based Ice Cream Sandwiches](https://www.trendhunter.com/trends/entenmanns-ice-cream-sandwiches.md) - [Stuffed S’Mores Ice Creames](https://www.trendhunter.com/trends/trader-joes-smores-ice-cream.md) - [Creamy Blueberry Dessert Bars](https://www.trendhunter.com/trends/blueberry-dream-frozen-dessert-bars.md) - [Cookie Dough Ice Creams](https://www.trendhunter.com/trends/fudgy-cookie-dough-ice-cream.md) - [Ice Cream Cone Cookies](https://www.trendhunter.com/trends/hold-the-cone-tips.md)