# Collaboration Candy Brittles The Brownie Brittle x M&M'S Minis Treats are Sweet and Crispy By Michael Hemsworth | Published 2023-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brownie-brittle-x-mms-minis References: [snackandbakery](https://www.snackandbakery.com/articles/108763-brownie-brittle-launches-m-and-ms-minis-line) & [secondnaturebrandsus](https://secondnaturebrandsus.com/)  The [Sheila G's](https://www.trendhunter.com/trends/sheila-gs-brownie-brittle-reeses-pieces) Brownie Brittle x M&M'S Minis treats have been announced as a fresh collaboration for consumers to try out as a new take on a classic variety. The products come in three varieties including the Brownie Brittle [M&M’S Minis](https://www.trendhunter.com/trends/peanut-butter-fudge-swirl-ice-cream), Brownie Brittle [Blondie](https://www.trendhunter.com/trends/lazy-day-desserts) M&M’S Minis and the Brownie Brittle Gluten Free M&M’S Minis, which come in at 130-calories or less each per one-ounce serving. The products are being launched online and in-store where shoppers can pick up four-ounce bags for $3.99 each. VP of Marketing Ashley Dawkins commented on the new Brownie Brittle Gluten Free M&M’S Minis saying, "Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’S candy brand. We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.” ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 76% | Activity: 92% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Collaboration Candy Treats:** The collaboration between Brownie Brittle and M&M'S Minis presents an opportunity for more creative partnerships between dessert brands. - **Gluten-free Options:** The addition of gluten-free options in the Brownie Brittle x M&M'S Minis collaboration reflects an opportunity for food companies to cater to dietary restrictions and expand their consumer base. - **Low-calorie Sweets:** The 130-calorie or less per one-ounce serving feature of the Brownie Brittle x M&M'S Minis collaboration highlights an opportunity for healthier snack options to gain popularity in the candy industry. ### Industries Being Reshaped - **Candy:** The Brownie Brittle x M&M'S Minis collaboration represents an opportunity for innovation and partnerships within the candy industry. - **Desserts:** The partnership between Brownie Brittle and M&M'S Minis highlights an opportunity for dessert companies to collaborate and introduce new, exciting products to the market. - **Food Manufacturing:** The popularity of the Brownie Brittle x M&M'S Minis collaboration illuminates an opportunity for food manufacturers to explore unique flavor collaborations and capitalize on consumer trends. ## Related on Trend Hunter - [Crispy Collaboration Brittle Treats](https://www.trendhunter.com/trends/brownie-brittle-red-white-and-blue-mms-mix.md) - [Crunchy Collaboration Candy Products](https://www.trendhunter.com/trends/sheila-gs-brownie-brittle-reeses-pieces.md) - [Candy-Studded Brittle Snacks](https://www.trendhunter.com/trends/brittle-snacks.md) - [Limited-Edition Brittle Treats](https://www.trendhunter.com/trends/sheila-gs-brownie-brittle.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Branded Collaboration Candy Gifts](https://www.trendhunter.com/trends/edible-arrangements-and-mms.md) - [Collaboration Candy Cookies](https://www.trendhunter.com/trends/mms-x-christina-tosi-crunchy-cookie.md) - [Miniaturized Chocolate Candy Products](https://www.trendhunter.com/trends/mms-minis.md) - [Branded Candy Baking Mixes](https://www.trendhunter.com/trends/betty-crocker-mms-baking-mixes.md)