# Crispy Collaboration Brittle Treats Brownie Brittle Red, White, and Blue M&M’s Mix is Patriotic By Michael Hemsworth | Published 2024-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brownie-brittle-red-white-and-blue-mms-mix References: [snackandbakery](https://www.snackandbakery.com/articles/111235-brownie-brittle-m-and-ms-partner-on-lto-summer-mash-up) & [browniebrittle](http://www.browniebrittle.com/)  [Brownie Brittle](https://www.trendhunter.com/trends/brownie-brittle-x-mms-minis) Red, White, and [Blue M&M’s](https://www.trendhunter.com/trends/frosted-brownie-almonds) Mix has been created in collaboration between the brands as a delicious treat for consumers to enjoy this summer as a decidedly patriotic indulgence. The treat consists of Sheila G's signature Brownie Brittle that's infused with red, white and blue M&M's candies, which gives each piece a perfectly patriotic profile. This positions the treat well for consumers looking to serve it as a dessert at Fourth of July celebrations or simply as a way to enjoy the signature taste and texture of the Brownie Brittle with a familiar twist. Senior Brand Manager at [Second Nature Brands](https://www.trendhunter.com/trends/kars-nuts-and-mms) Sean Kristl commented on the Brownie Brittle Red, White, and Blue M&M’s Mix saying, "Brownie Brittle is thrilled to team up once again with Mars to deliver this tasty mashup featuring the iconic M&M’s candy brand. Our aim in crafting Brownie Brittle Red, White, and Blue M&M’s Mix was to merge the rich, chocolatey goodness of our crispy brownie treats with the vivid colors and flavor of M&M’s, offering a deliciously sweet snack tailored for summertime enjoyment.” Image Credit: Brownie Brittle ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 31% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Patriotic Flavor Collaborations:** Exploring new partnerships for unique and themed snack combinations that resonate with consumers during celebratory occasions. - **Seasonal Indulgence Innovation:** Developing limited-edition treats that embody the spirit of specific holidays or seasons to create excitement and anticipation among consumers. - **Colorful Candy Infusions:** Infusing popular confectionery items with vibrant colors and flavors to create visually appealing and flavorful treats that cater to consumer preferences. ### Who This Affects Most - **Food and Beverage:** Opportunities for collaboration between snack brands and confectionery companies to create innovative and festive treats that captivate consumer interest. - **Seasonal Marketing:** Innovations in seasonal product offerings and limited-time flavors that drive consumer engagement and purchasing decisions based on thematic appeal. - **Candy Manufacturing:** Potential for incorporating unique color and flavor combinations into candies to refresh product lines and attract consumers seeking novel taste experiences. ## Related on Trend Hunter - [Collaboration Candy Brittles](https://www.trendhunter.com/trends/brownie-brittle-x-mms-minis.md) - [Crunchy Collaboration Candy Products](https://www.trendhunter.com/trends/sheila-gs-brownie-brittle-reeses-pieces.md) - [Limited-Edition Brittle Treats](https://www.trendhunter.com/trends/sheila-gs-brownie-brittle.md) - [Candy-Studded Brittle Snacks](https://www.trendhunter.com/trends/brittle-snacks.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Patriotic Prepackaged Snack Cakes](https://www.trendhunter.com/trends/little-debbie-independence-day.md) - [Branded Collaboration Candy Gifts](https://www.trendhunter.com/trends/edible-arrangements-and-mms.md) - [Branded Candy Baking Mixes](https://www.trendhunter.com/trends/betty-crocker-mms-baking-mixes.md) - [Collaboration Candy Cookies](https://www.trendhunter.com/trends/mms-x-christina-tosi-crunchy-cookie.md)