# Double Brownie Ice Creams Baskin-Robbins' Brownie Bar Mashup Flavor Features Two Kinds of Brownies By Katherine Pendrill | Published 2019-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brownie-bar-mashup References: [delish](https://www.delish.com/food-news/a25748018/baskin-robbins-flavor-of-the-month-january-2019/) If brownies are your dessert of choice, you'll want to head over to [Baskin-Robbins](https://www.trendhunter.com/trends/mexican-chocolate-brownie-ice-cream) to sample the chain's new Brownie Bar Mashup flavor. Made with two different kinds of brownies, this new flavor will leave you craving a scoop of ice cream—even in the middle of winter. Brownie Bar Mashup is Baskin-Robbins' January Flavor of the Month. The new flavor consists of a [buttery cake-flavored ice cream](https://www.trendhunter.com/trends/german-chocolate-cake-ice-cream) base, packed with both [chocolate brownies and blondies](https://www.trendhunter.com/trends/brookies-cream-peaces). If that weren't enough, the ice cream is also studded with extra chocolate chips. For those looking for something a little bit more fruity, the chain is also rolling out a sweet Valentine's Day-themed flavor called Love Potion #31. Image Credit: *Baskin-Robbins.* ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Brownie-mixed Flavors:** Mixing two different types of brownies in frozen desserts is a disruptive innovation opportunity. - **Special-event-themed Flavors:** Creating specials flavors for events such as Valentine’s Day is a disruptive innovation opportunity. - **Ice Cream-add in Combinations:** Experimenting with add in combinations such as chocolate chips is a disruptive innovation opportunity. ### Who This Affects Most - **Ice Cream Industry:** Innovation in frozen desserts can lead to new flavors and combinations to attract customers. - **Dessert Industry:** More innovation in dessert flavors and combinations can lead to new unique products. - **Food Industry:** Innovation in food combinations can lead to new unique products that can cater to different tastes. ## Related on Trend Hunter - [Mexican Chocolate Ice Cream](https://www.trendhunter.com/trends/mexican-chocolate-brownie-ice-cream.md) - [Cosmic-Themed Brownie Ice Creams](https://www.trendhunter.com/trends/galactic-brownie-ice-cream.md) - [Featured Ice Cream Flavors](https://www.trendhunter.com/trends/toffee-chocolate-chunk.md) - [Hot Cocoa Ice Creams](https://www.trendhunter.com/trends/cup-of-cocoa-ice-cream.md) - [Hybrid Brownie Ice Creams](https://www.trendhunter.com/trends/brookie-ice-cream.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [Seven Layer Bar Ice Creams](https://www.trendhunter.com/trends/magic-layer-bar-ice-cream.md) - [Sundae-Inspired Ice Creams](https://www.trendhunter.com/trends/sundae-funday-ice-cream.md) - [Christmas Treat Ice Creams](https://www.trendhunter.com/trends/peanut-butter-blossom-ice-cream.md)