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# Ultra-Green Theaters
Brown University Creative Arts Center Approaches Eco-Concerns in a Big Way

By Jordan M | Published 2011-02-19 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/brown-university-creative-arts-center
References: [plataformaarquitectura.cl](http://www.plataformaarquitectura.cl/2011/02/17/centro-para-las-artes-creativas-perry-and-marty-granoff-universidad-de-brown-diller-scofidio-renfro/) & [dsrny](http://www.dsrny.com/)

This [Brown University Creative Arts Center](https://www.trendhunter.com/trends/brown-house-1) by Diller Scofidi + Renfro represents another example of the architectural firm's fantastic ability to produce cutting-edge, thoroughly efficient environmental structures.

Recently awarded LEED Gold status, the Brown University Creative Arts Center is a multifunctional building which is home to an interactive production lab, a [theater and a dance studio](https://www.trendhunter.com/trends/opera-and-ballet-theatre-of-kosovo).

**Implications** - The amount of eco-conscious consumers in today's market is increasing daily, causing a demand for products in all industries that meet environmental concerns. Thus, food, apparel and even architecture are going green, with a new sub category of structure called ecotecture. The Brown University building is a great example of ecotecture that combines function and eco concerns.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 64% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture)

## Key Themes

### Why This Trend Is Growing

- **Eco-conscious Consumers:** Opportunity for industries to develop products that meet the increasing demand for eco-friendly options.
- **Ecotecture:** Emerging subcategory in architecture that combines functionality with environmental concerns.
- **Sustainability in Industries:** Industries across various sectors adapting their practices to align with eco-conscious consumer values.

### Industries Being Reshaped

- **Food:** Disruptive innovation opportunity: Developing eco-friendly packaging and sustainable farming practices.
- **Apparel:** Disruptive innovation opportunity: Creating eco-friendly fabrics and sustainable manufacturing processes.
- **Architecture:** Disruptive innovation opportunity: Designing and constructing buildings that incorporate green technologies and materials.

## Related on Trend Hunter

- [Complex University Buildings](https://www.trendhunter.com/trends/leed-v4-goldrated-schoenecker-center.md)
- [Sustainable Educational Architecture Projects](https://www.trendhunter.com/trends/sustainable-educational-architecture.md)
- [Slender Alley Dwelling Revivals](https://www.trendhunter.com/trends/brown-house-1.md)
- [Stone Building Auditoriums](https://www.trendhunter.com/trends/centre-de-congrs.md)
- [Rink-Turned Creative Hubs](https://www.trendhunter.com/trends/colorado-college-honnen-arts-hub.md)
- [Archival Performance Spaces](https://www.trendhunter.com/trends/take-a-bow-centre.md)
- [Pool Reinvention Campuses](https://www.trendhunter.com/trends/waltham-forest-college.md)
- [Creative Arts Hub Expansions](https://www.trendhunter.com/trends/hopkins-center-for-the-arts.md)
- [Civic Theatre Renovations](https://www.trendhunter.com/trends/the-court-theatre.md)