# Three-Shot Espresso Beverages Starbucks is Set to Add a New Cortado & Brown Sugar Oatmilk Cortado By Katherine Pendrill | Published 2024-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brown-sugar-oatmilk-cortado References: [fastfoodclub](https://www.fastfoodclub.com/p/starbucks-january-2025-menu-matcha-makeover-and-new-delights-await/) & [threads.net](https://www.threads.net/@markie_devo/post/DC2iDcfSO82)  [Starbucks](https://www.trendhunter.com/trends/pecan-oatmilk-cortado) is already looking ahead to the new year with a 2025 menu that includes unexpected new offerings like the Cortado and Brown Sugar Oatmilk Cortado. If you're unfamiliar, a cortado is a Spanish cafe drink that combines espresso with a roughly equal amount of warm milk. Though a cortado is a common option on many cafe menus, it looks like soon you'll be able to order it at your local Starbucks too. As revealed by food blogger @markie_devo, Starbucks will be expanding its menu on January 2, 2025, to include a new Cortado made with three ristretto shots of Starbucks [Blonde Espresso](https://www.trendhunter.com/trends/iced-shaken-hazelnut-oatmilk-espresso) and steamed whole milk. The menu will also include the new Brown Sugar Oatmilk Cortado, which also features Starbucks Blonde Espresso, but with [steamed oatmilk](https://www.trendhunter.com/trends/layered-lattes) (instead of whole milk), cinnamon powder, and brown sugar syrup. Image Credit: @markie_devo ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 80% | Activity: 87% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Elevated Espresso Options:** The introduction of three-shot espresso beverages positions coffee retailers to upgrade standard offerings into premium caffeinated experiences. - **Dairy-free Alternatives Boom:** The emphasis on oatmilk in new beverage offerings taps into the rising demand for plant-based milk substitutes, appealing to a growing demographic of health-conscious consumers. - **Flavor Fusion Innovations:** Incorporating flavors like brown sugar and cinnamon into traditional coffee drinks highlights an opportunity for brands to innovate through unique flavor combinations that elevate consumer engagement. ### Industries Being Reshaped - **Specialty Coffee Retail:** The addition of specialty drinks with unique espresso options could disrupt traditional coffee retail by attracting a diversified customer base seeking new taste experiences. - **Plant-based Food and Beverage:** As mainstream cafes embrace dairy-free options, the plant-based milk industry sees substantial growth potential, aligning with increasing consumer dietary preferences. - **Flavoring and Syrup Manufacturing:** The expansion of coffee menus to include innovative flavor profiles provides an increased market demand for flavoring and syrup producers specializing in artisanal ingredients. ## Related on Trend Hunter - [Fall Cafe Beverage Collections](https://www.trendhunter.com/trends/pecan-oatmilk-cortado.md) - [Icy Oat Milk Coffees](https://www.trendhunter.com/trends/iced-shaken-hazelnut-oatmilk-espresso.md) - [Hazelnut-Flavored Shaken Espressos](https://www.trendhunter.com/trends/iced-hazelnut-oat-shaken-espresso.md) - [Seasonal Coffee Launches](https://www.trendhunter.com/trends/starbucks-8.md) - [Oat-Based Vanilla Lattes](https://www.trendhunter.com/trends/vanilla-oat-milk.md) - [Smooth Oil-Infused Coffees](https://www.trendhunter.com/trends/smooth-oilinfused-coffees-starbucks-uk-introduced-three-oleato-drinks.md) - [Pistachio Cream Cold Brews](https://www.trendhunter.com/trends/pistachio-cream-cold-brews.md) - [Chilled Dubai Chocolate Drinks](https://www.trendhunter.com/trends/dubai-chocolate-drinks.md) - [Dairy-Free Fall Lattes](https://www.trendhunter.com/trends/apple-crisp-oatmilk-macchiato.md)