# Dairy-Free Brown Sugar Lattes Dunkin' is Serving Up a New Brown Sugar Oat Iced Latte This Winter By Katherine Pendrill | Published 2022-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brown-sugar-oat-iced-latte References: [fastfoodpost](https://www.fastfoodpost.com/krystal-introduces-new-country-loaded-tots-and-new-sausage-gravy-bites-as-part-of-returning-country-fried-lineup/) & [google](https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.delish.com%2Ffood-news%2Fa38675227%2Fdunkin-new-winter-menu-items-2022%2F&psig=AOvVaw3SEF2oyfhSOZ-U8hVxT-2Q&ust=1641738241622000&source=images&cd=vfe&ved=0CAgQjRxqFwoTCODN8dutovUCFQAAAAAdAAAAABAD)  [Dunkin'](https://www.trendhunter.com/trends/brown-butter-toffee-latte) knows that there are plenty of people who enjoy iced coffee year-round, which is why the brand just dropped a new Brown Sugar Oat Iced Latte for the winter season. The new Brown Sugar Oat Iced Latte is a cold and creamy treat that combines rich, handcrafted espresso with [creamy oat milk](https://www.trendhunter.com/trends/pecan-crunch-oatmilk-latte) and [Brown Sugar Cookie flavor](https://www.trendhunter.com/trends/brown-sugar-cookie-creamer). Along with the new iced latte, Dunkin' has also launched a new Winter Blend Coffee, which can be enjoyed hot or iced. This new coffee is a smooth medium roast that boasts seasonal notes of gingersnap. The coffee is made from beans sourced from Brazil and Sumatra, and makes an excellent choice for a long winter day. Both of the new hot and cold winter beverages are available now for a limited time at participating Dunkin’ locations. Image Credit: Dunkin' ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 19% | Activity: 60% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Dairy-free Coffee:** There is an untapped market for dairy-free coffee, which could be a disruptive innovation opportunity for cafes and industries associated with coffee-making. - **Seasonal Blends:** Seasonal variations of popular products like coffee could become a trend, disrupting the way consumers think about their favorite beverages and opening opportunities for new flavors and combinations. - **Oat Milk Craze:** The growing popularity of oat milk in caffeinated beverages, like lattes or iced coffee, is a trend that cafes and coffee shops can capitalize on in any season, offering an alternative to dairy milk for vegans, lactose intolerant people or just consumers looking for a creamy and nutritious alternative. ### Sectors Adopting This - **Coffee Chains:** Coffee chains could benefit from the trend of seasonal blends and may experiment with limited-time offerings to keep their menus fresh and exciting. - **Non-dairy Milk:** The dairy-free market is expanding, and non-dairy milk makers can develop innovative products to meet consumer demand in the coffee industry. - **Cafes:** Cafes can differentiate themselves and meet growing demand with creative variations of the classic latte, experimenting with oat milk and different seasonal flavors to create a unique beverage for their menu. ## Related on Trend Hunter - [Dairy-Free Eggnog Lattes](https://www.trendhunter.com/trends/brown-sugar-oat-nog-latte.md) - [Festive Brown Butter Lattes](https://www.trendhunter.com/trends/brown-butter-toffee-latte.md) - [Brownie-Flavored QSR Coffees](https://www.trendhunter.com/trends/brownie-batter-signature-latte.md) - [Iced Cookie Butter Lattes](https://www.trendhunter.com/trends/cookie-butter-cloud-latte.md) - [Holiday Cookie-Themed Lattes](https://www.trendhunter.com/trends/holiday-cookie-signature-latte.md) - [Chocolate Cake-Swirled Lattes](https://www.trendhunter.com/trends/lava-cake-signature-latte.md) - [Richly Flavored Cold Brews](https://www.trendhunter.com/trends/brown-sugar-cream-cold-brew.md) - [Coffee Milk Iced Lattes](https://www.trendhunter.com/trends/dunkalatte.md) - [Icy Oat Milk Coffees](https://www.trendhunter.com/trends/iced-shaken-hazelnut-oatmilk-espresso.md)