# Hydrating Vegan Lip Balms Summer Fridays is Launching the Brown Sugar Lip Balm Shade By Elena Rahman | Published 2022-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brown-sugar-lip-balm References: [summerfridays](https://summerfridays.com/collections/new-arrivals/products/lip-butter-balm-brown-sugar) Summer [Fridays](https://www.trendhunter.com/trends/summer-fridays-lip-butter-balm-sweet-mint) is expanding its range of lip products with the new Brown Sugar Lip Balm shade. The cosmetic company's fan-favorite Lip Butter Balm is made with 100% vegan ingredients. Previously, the product was only available in the brand's sold-out Holiday Lip Butter Balm Trio. Now, consumers can purchase the Brown Sugar shade as a solo item, just in time for Valentine's Day. Summer Fridays new offering is available for a limited time. The balm includes ingredients that hydrate and soothe the lips in seconds. While it provides nourishment to the lips, it also offers a touch of [sheer, nude color](https://www.trendhunter.com/trends/pout-hero) for a bit of everyday glamour. The Brown Sugar Lip Butter Balm is ideal for everyday use. Image Credit: Summer Fridays ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 48% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Beauty Products:** More beauty companies can create vegan beauty products to cater to the increasing consumer demand for cruelty-free and sustainable options. - **Everyday Glamour:** Consumer preferences are shifting towards products that provide a touch of everyday glamour, creating an opportunity for beauty companies to introduce similar products. - **Limited Time Offerings:** Beauty companies can increase sales and generate buzz by offering limited time products like Summer Fridays did with the Brown Sugar Lip Butter Balm. ### Sectors Adopting This - **Beauty:** Beauty companies can innovate by focusing on creating cruelty-free and sustainable products like vegan lip balms. - **Fashion:** Fashion companies can collaborate with cosmetic brands to offer similar every day glamour products to cater to consumers who prefer quick and simple styling options. - **Marketing:** Marketing companies can help beauty companies launch successful limited-time offerings that generate buzz and increase sales. ## Related on Trend Hunter - [Hydrating Lip Balm Trios](https://www.trendhunter.com/trends/lip-butter-balm-set.md) - [Ice Coffee Lip Balms](https://www.trendhunter.com/trends/ice-coffee-lip-balm.md) - [Tropical Lip Balms](https://www.trendhunter.com/trends/pink-guava-lip-butter-balm.md) - [Luscious Mini Lip-Balm Sets](https://www.trendhunter.com/trends/mini-neutrals-lip-butter.md) - [Skin-Caring Lip Oils](https://www.trendhunter.com/trends/dream-lip-oils.md) - [Lip Oil Shade Additions](https://www.trendhunter.com/trends/dream-lip-oil-range.md) - [Beverage-Inspired Lip Balms](https://www.trendhunter.com/trends/limitededition-lip-butter-balm.md) - [Skincare-Infused Blushes](https://www.trendhunter.com/trends/blush-butter-balm.md) - [Extra-Sweet Free-From Lip Balms](https://www.trendhunter.com/trends/drpawpaw-lip-balms.md)