# Miso Veggie Meal Kits Trader Joe’s Miso Vegetables & Brown Rice Sauté Kit is Dinner Made Easy By Katherine Pendrill | Published 2020-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brown-rice-saut-kit References: [traderjoes](https://www.traderjoes.com/digin/post/miso-vegetables-and-brown-rice-saut-kit) To help busy consumers enjoy healthy meals without all the prep work, [Trader](https://www.trendhunter.com/trends/roasted-turkey-sweet-potato-burrito) [Joe’s](https://www.trendhunter.com/trends/joes-dark-ground-coffee) has debuted a new Miso Vegetables & Brown Rice Sauté Kit. Trader Joe's Miso Vegetables & Brown Rice Sauté Kit is an all-in-one meal kit that contains "everything you need to make a deliciously flavorful vegetarian entrée or side in less than ten minutes." The kits consist of 20-ounce bags of fresh, pre-cut veggies like carrots, peas, red cabbage, brussels sprouts, and broccoli. The kit also comes with "a mild, sweet-savory-umami [miso-based stir fry sauce](https://www.trendhunter.com/trends/stirfry-kits)." To prepare the meal, consumers simply heat some oil in a skillet, throw the veggies and miso sauce in, and then cook until fragrant. The kit even comes with some pre-cooked brown rice to serve the veggies with. Image Credit: *Trader Joe's.* ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Meal Kit Solutions:** The rise of meal kit solutions like Trader Joe's Miso Vegetables & Brown Rice Sauté Kit provides an opportunity for businesses to offer convenient and healthy meal options to busy consumers. - **Pre-cut Vegetables:** The popularity of pre-cut vegetable kits showcases the demand for convenient and time-saving cooking solutions, presenting opportunities for businesses to innovate in the ready-to-cook vegetable market. - **Flavorful Sauces:** The inclusion of flavorful miso-based stir fry sauce in meal kits highlights the potential for businesses to develop new and unique sauce offerings that enhance the taste and convenience of ready-to-cook meals. ### Where This Applies - **Meal Kit Industry:** The growth of the meal kit industry presents disruptive innovation opportunities for companies to create and market all-in-one meal kits that cater to consumers' desire for easy, healthy, and quick cooking options. - **Convenience Food Industry:** The demand for pre-cut vegetable kits in the convenience food industry opens up avenues for businesses to develop and distribute more ready-to-cook vegetable products that appeal to busy individuals seeking nutritious and hassle-free meal solutions. - **Sauce Manufacturing Industry:** The popularity of flavorful sauces in meal kits signals a potential market for sauce manufacturers to invent and market new and diverse sauce options that complement convenience-focused meal solutions and enhance the overall dining experience. ## Related on Trend Hunter - [Vegan South Asian Curries](https://www.trendhunter.com/trends/organic-sri-lankan-curry-rice.md) - [Frozen Teriyaki Chicken Bowls](https://www.trendhunter.com/trends/teriyaki-chicken-bowl.md) - [Grab-and-Go Salmon Salads](https://www.trendhunter.com/trends/sesame-miso-salad.md) - [Fermented White Miso Pastes](https://www.trendhunter.com/trends/white-miso-paste.md) - [Frozen Beef Bulgogi Entrees](https://www.trendhunter.com/trends/trader-joes-beef-bulgogi.md) - [Frozen Vegetarian Enchiladas](https://www.trendhunter.com/trends/vegetable-cheese-enchiladas.md) - [Vegetarian Korean Rice Balls](https://www.trendhunter.com/trends/trader-joes-jumeokbap.md) - [Frozen Ginger Shrimp Entrees](https://www.trendhunter.com/trends/ginger-shrimp-lo-mein.md) - [Vegan-Friendly Thai Entrees](https://www.trendhunter.com/trends/pad-see-ew.md)