# Brown Rice Milk Packaging Hachitokuya Genmainyu is Produced on Japan's Ishigaki City By Rebecca Byers | Published 2015-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brown-rice-milk References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/09/hachitokuya-genmainyu.html) Hachitokuya Genmainyu is a Japanese brand of brown rice milk that boasts an intricate, charismatic packaging design scheme. Bottled and sold in bottles that recall images of dairy straight from the farm, the design features a whimsical logo that feels both artisan-inspired and specific to the region where the product is cultivated. [Brown](https://www.trendhunter.com/trends/el-jimador-tequila-spritz) rice milk is a popular health drink in Japan, and the Hachitokuya Genmainyu brand's main product offering was one of ten consumer packaged goods chosen for the USIO Design Project. The USIO Design Project aims to put the world spotlight on Ishigaki Island, where Hachitokuya Genmainyu's brown rice milk is produced. This dynamic example of [regional packaging](https://www.trendhunter.com/trends/tofu-packaging) makes the most of its culture origins by expressing this identity in its overall design. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 58% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Regional Packaging Design:** Exploring unique and culturally-inspired packaging designs that reflect the identity of a specific region. - **Healthful Dairy Alternatives:** Meeting the growing consumer demand for plant-based milk products with options like brown rice milk. - **Artisan-inspired Packaging:** Creating packaging designs that evoke a sense of artisan craftsmanship and authenticity. ### Where This Applies - **Food and Beverage Packaging:** Innovating in packaging materials and design to differentiate products and attract consumers in the competitive food and beverage industry. - **Plant-based Dairy Alternatives:** Developing and marketing plant-based milk products as a response to the increasing consumer demand for healthier and sustainable options in the dairy industry. - **Regional Tourism and Souvenirs:** Exploring opportunities to leverage regional products and packaging designs to promote tourism and generate souvenir sales. ## Related on Trend Hunter - [Rice-Infused Tea Chocolates](https://www.trendhunter.com/trends/tea-chocolate.md) - [Easy-Drinking Oat Milks](https://www.trendhunter.com/trends/misola-foods.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Rice-Based Ice Creams](https://www.trendhunter.com/trends/the-rice-creamery.md) - [Versatile Sweet Rice Milks](https://www.trendhunter.com/trends/tilda-rice-milk.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Design-Forward Matcha Liqueurs](https://www.trendhunter.com/trends/matcha-liqueurs.md) - [Roasted Rice Powders](https://www.trendhunter.com/trends/organic-roasted-brown-rice-powder.md) - [Organic Rice-Based Beverages](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage.md)