# Brown Rice Flour Alternatives King Arthur Flour's Grain Product Compliments Dietary Restrictions By Jana Pijak | Published 2015-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brown-rice-flour References: [kingarthurflour](http://www.kingarthurflour.com/shop/items/gluten-free-brown-rice-flour-32-oz) & [kingarthurflour](http://www.kingarthurflour.com) Priced at $7.95 per 32 oz bag, this brown rice flour is a great replacement for unhealthier alternatives. The gluten-free product comes to us from [King Arthur Flour](https://www.trendhunter.com/trends/king-arthur-baking-prebiotic-mix) and is ground from rice kernels that are unhulled. This brown rice flour is perfect for making [gluten-free pancake recipes](https://www.trendhunter.com/trends/organic-whole-grain-pancake-and-waffle-mix) and is a great way to enjoy your favorite foods while dealing with dietary restrictions. This ground flour product keeps the kernel and bran layer of each grain while discarding the rest and ensures that consumers are getting quality and nutrition. In addition to pancake recipes, this brown rice flour is perfect for baking gluten-free scones, cookies or coffee cakes. The product is also a healthier alternative to traditional flour products that may be infused with additives. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gluten-free Alternatives:** There is an opportunity to create more gluten-free alternatives that cater to dietary restrictions. - **Healthier Flour Substitutes:** There is a market for healthier flour substitutes that offer nutrition and quality. - **Adoption of Alternative Grains:** Alternative grains like brown rice can be adopted more widely in food products to cater to dietary restrictions and offer healthier options. ### Sectors Adopting This - **Health Food Industry:** The health food industry can leverage this trend to develop more gluten-free and healthier alternative products that resonate with consumers. - **Baking Industry:** The baking industry can explore the use of alternative grains like brown rice in their products to cater to health-conscious consumers. - **Food Manufacturing Industry:** The food manufacturing industry can adopt these healthier and gluten-free alternative products in their manufacturing processes to broaden their consumer base. ## Related on Trend Hunter - [Gluten-Free Flour Blends](https://www.trendhunter.com/trends/glutenfree-flour-blend.md) - [Gluten-Free Pasta Variants](https://www.trendhunter.com/trends/banza-1.md) - [Roasted Rice Powders](https://www.trendhunter.com/trends/organic-roasted-brown-rice-powder.md) - [Grain-Free Pancake Mixes](https://www.trendhunter.com/trends/grainfree-pancake-mix.md) - [Gluten-Free Flour Products](https://www.trendhunter.com/trends/arva-flour-mills.md) - [Nutrient-Dense Baking Flours](https://www.trendhunter.com/trends/gluten-free-oat-flour.md) - [Allergen-Free Egg Substitutes](https://www.trendhunter.com/trends/ardent-mills.md) - [Bite-Sized Rice Breads](https://www.trendhunter.com/trends/japanese-rice-flour.md) - [Fiber-Rich Baking Mixes](https://www.trendhunter.com/trends/king-arthur-baking-prebiotic-mix.md)