# Brown Paper Floral Packaging Swedbag Provides Simple Yet Charming Wrapping Paper for Bouquets By Meghan Young | Published 2016-03-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/brown-paper-floral-packaging References: [yankodesign](http://www.yankodesign.com/2016/03/07/buh-bye-hallmark/) [Brown](https://www.trendhunter.com/trends/series-7) paper floral packaging seems like a natural fit -- no pun intended. After all, flowers themselves are organic, so why wouldn't the paper they're wrapped in be as well? Or at least have an organic look. Simple and charming, it allows the bouquets to stand out all the more while also giving the thoughtful gift a sweet element. Designed by Johanna Brännström, Charlie Nyrjä, Alexandra Forssén and Camilla Edlund for Swedbag, the [brown paper floral packaging](https://www.trendhunter.com/trends/muji-labo) has a personal touch many will appreciate. It is finished with pastel sticker labels and a frosty handled addition to make carrying them to the receiver even easier. Since bouquets are easily damaged, the last bit is both practical and fashionable when transporting them. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 88% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Organic Floral Packaging:** Opportunity for creating environmentally-friendly packaging options for flowers. - **Personalized Packaging:** Potential to offer customized wrapping and labeling for bouquets. - **Practical and Fashionable Packaging:** Chance to develop innovative ways of protecting and transporting delicate floral arrangements. ### Industries Being Reshaped - **Floral Retail:** Retailers can explore sustainable packaging alternatives to appeal to eco-conscious consumers. - **Gift and Greetings:** Opportunity for companies to offer personalized wrapping options for flower gifts. - **Packaging and Logistics:** Potential for creating innovative packaging solutions to protect and transport delicate items like flowers. ## Related on Trend Hunter - [Unusual Home Decor](https://www.trendhunter.com/trends/ceramic-brown-paper-bag-vase.md) - [Bread-Themed Wrapping Paper Sets](https://www.trendhunter.com/trends/bakermee.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md) - [Multi-Use Flower Bags](https://www.trendhunter.com/trends/reusable-flower-bags.md) - [Brown Orchid Perfumes](https://www.trendhunter.com/trends/brown-flowers-by-ds-durga.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md)