# Rich Brown Matte Lipsticks Fenty Beauty Released its Stunna Lip Paint in a Deep Brown Colorway By Ell Smith | Published 2018-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brown-matte-lipsticks References: [hypebae](https://hypebae.com/2018/9/rihanna-fenty-beauty-stunna-lip-paint-unveil-chocolate-brown) & [fentybeauty](https://www.fentybeauty.com/stunna-lip-paint/longwear-fluid-lip-color/30592.html) Rihanna's Fenty beauty is no stranger to offering a myriad of flattering cosmetic products, and its most recent brown matte lipstick addition to its Stunna Lip Paint solidifies just that. The cult-favorite lip product is now available in a deep chocolate colorway that offers a universally flattering addition to anyone's makeup collection. Perfect for the fall and approaching winter season, this rich brown offers a more laid-back hue that can be worn to dinner or a night on the town. Like the other products in the line, this colorway offers a vibrant look that's easily applied. Both moisturizing and weightless, this matte lippie offer 12 hours of comfortable wear, making for the perfect addition to one's vanity bag. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 30% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Deep Brown Matte Lipsticks:** The trend of offering deeper and richer shades of lipstick with a matte finish presents opportunities for companies to differentiate themselves and appeal to a wider range of skin tones. - **Long-wearing Lipstick Formulas:** The trend of offering long-lasting, comfortable lipstick formulas presents opportunities for companies to address the common pain point of lipstick wearing off quickly or feeling uncomfortable. - **Universal Makeup Shades:** The trend of offering makeup products in universally flattering shades presents opportunities for companies to appeal to a wider range of consumers and address the lack of inclusivity in the beauty industry. ### Sectors Adopting This - **Beauty Industry:** The beauty industry has an opportunity to differentiate itself and appeal to a wider range of skin tones by offering deeper and richer shades of lipstick with a matte finish. - **Cosmetics Industry:** The cosmetics industry has an opportunity to address the common pain point of lipstick wearing off quickly or feeling uncomfortable by offering long-lasting, comfortable lipstick formulas. - **Fashion Industry:** The fashion industry has an opportunity to appeal to a wider range of consumers and promote inclusivity by featuring models and influencers of various skin tones and showcasing universally flattering makeup shades. ## Related on Trend Hunter - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Lip Liner Shade Expansions](https://www.trendhunter.com/trends/traced-out-pencil-lip-liner.md) - [Ultra-Hydrating Lip Oils](https://www.trendhunter.com/trends/gloss-bomb-oil.md) - [Longwear Creamy Lip Liners](https://www.trendhunter.com/trends/traced-out-pencil.md) - [Fall-Ready Matte Lip Products](https://www.trendhunter.com/trends/powermatte-lip.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Creamy Vegan Lipsticks](https://www.trendhunter.com/trends/cream-lip-stain.md) - [Luxurious Nude Lipsticks](https://www.trendhunter.com/trends/rouge-dior.md)