# Artistic Booze Barrels The Brown-Forman Jack Daniel's Whiskey Barrels are an Artistic Homage By Allison Love | Published 2010-08-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/brown-forman-jack-daniels-whiskey-barrels References: [bornrich.org](http://www.bornrich.org/entry/brown-forman-turns-jack-daniel-s-whisky-barrels-into-works-of-art-for-dfs/) & [moodiereport](http://www.moodiereport.com/document.php?c_id=1113&doc_id=25049) These Brown-Forman Jack Daniel's Whiskey Barrels are [works of beautiful art](https://www.trendhunter.com/trends/art-is-the-flower). Brown-Forman commissioned artists from around the world to transform traditional [Jack Daniel's whiskey barrels](https://www.trendhunter.com/trends/newfill-barrels) into beautiful and original works of art. There are seven barrels in total; they are currently on display at DFS (Duty Free) stores at seven different airports around the world. Each of the barrels is for sale, which includes 240 full Jack Daniel's bottles. The Brown-Forman Jack Daniel's Whiskey Barrels are helping to raise money to rebuild Haiti. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 37% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Artistic Liquor Packaging:** Exploring unique branding opportunities through artistic interpretations of liquor packaging. - **Sustainable Partnerships:** Building long-term partnerships with artists and charity organizations to promote both art and business sustainability. - **Limited Edition Collectibles:** Creating limited edition liquor collectibles that appeal to both liquor enthusiasts and art collectors. ### Who This Affects Most - **Alcohol Beverage Manufacturing:** Exploring design-oriented branding opportunities that leverage creativity to establish distinct product offerings. - **Art Galleries:** Creating opportunities to feature and promote inspiring and unique art pieces by partnering with corporations that are looking to support a social cause. - **Travel Retail:** Creating immersive experiences in airports by featuring one-of-a-kind art installations to boost consumer engagement and sales. ## Related on Trend Hunter - [Sculptural Whisky Decanters](https://www.trendhunter.com/trends/artistry-in-oak.md) - [Tequila-Aged Whiskey Spirits](https://www.trendhunter.com/trends/barrelfinished-whiskey.md) - [Co-Branded Hockey-Inspired Whiskeys](https://www.trendhunter.com/trends/washington-capitals.md) - [Whiskey Barrel-Decorated Bars](https://www.trendhunter.com/trends/laizhou-bar.md) - [Artist-Inspired Custom Whisky Blends](https://www.trendhunter.com/trends/custom-whisky-blends.md) - [Artistic Whiskey Branding](https://www.trendhunter.com/trends/breckenridge-px-naranja-cask-finish-whiskey.md) - [Art-Inspired Whisky Events](https://www.trendhunter.com/trends/bulleit-frontier-whiskey-partners.md) - [Whisky-Inspired AR Sculptures](https://www.trendhunter.com/trends/state-of-the-art-ai-021523.md) - [Scotch Whisky Airport Activations](https://www.trendhunter.com/trends/jfk-terminal-four.md)