# Natural Hair Baby Products The Brown Crayon Project Seeks Natural Products for Babies of Color By Katherine Pendrill | Published 2016-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brown-crayon-project References: [bustle](http://www.bustle.com/articles/145226-the-brown-crayon-project-will-bring-natural-products-to-babies-of-color) & [kickstarter](https://www.kickstarter.com/projects/thebcp/certified-organic-skin-and-haircare-babytoddler-an?ref=project_link) 'The Brown Crayon Project' is a [Kickstarter](https://www.trendhunter.com/trends/codex-xband)-funded initiative that aims to produce natural skin and haircare products for babies of color. While there are a few companies that specialize in producing certified-organic hair and skincare products for babies, none are designed specifically for infants of color. This line of natural baby products provides parents with a more holistic option for caring for their child's natural hair and skin. According to its Kickstarter page, The Brown Crayon Project "is the first certified-organic, all natural line of skin & hair care products intentionally designed for babies, toddlers and children of color." The line consists of wholesome products that are [organic, vegan, cruelty-free](https://www.trendhunter.com/trends/vegan-skincare-products) and GMO-free. Not only are the products a more wholesome option for infants, but each item is also specially formulated to address the specific hair and skincare needs of children of color. The initiative fills a major gap in the natural skin and haircare market by catering to the needs of infants and toddlers. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Baby Products:** This trend shows that parents are looking for more wholesome options for caring for their child's natural hair and skin. - **Certified-organic Baby Products:** There is a growing demand for certified-organic baby products in the market. - **Products Specifically for Babies of Color:** The Brown Crayon Project highlights the need for more products intentionally designed for babies of color in the natural skin and haircare market. ### Industries Being Reshaped - **Personal Care Industry:** The personal care industry can explore and invest in creating more natural, certified-organic baby products. - **Baby and Childcare Industry:** The baby and childcare industry can create more targeted products for babies of color to meet their specific hair and skincare needs. - **Crowdfunding Industry:** Crowdfunding platforms have the potential to help fund and bring to market innovative products like The Brown Crayon Project's natural baby line. ## Related on Trend Hunter - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [All-Vegan Toddler Skincare Lines](https://www.trendhunter.com/trends/druide-biolove-baby.md) - [Free-From Kids Haircare](https://www.trendhunter.com/trends/niles-chaz.md) - [Organic Luxury Skincare Lines](https://www.trendhunter.com/trends/luxury-baby-skincare.md) - [Curly Hair-Focused Organic Products](https://www.trendhunter.com/trends/organic-hair-care.md) - [Ultra-Gentle Infant Cosmetics](https://www.trendhunter.com/trends/aveeno-baby-healthy-start.md) - [Clean Transparent Baby Care](https://www.trendhunter.com/trends/clearforme.md) - [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md)