# Festive Brown Butter Lattes Dunkin' is Serving Up a New Brown Butter Toffee Latte This Holiday By Katherine Pendrill | Published 2022-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brown-butter-toffee-latte References: [fastfoodpost](https://www.fastfoodpost.com/dunkin-introduces-new-brown-butter-toffee-latte-brings-back-dunkin-midnight/) & [news.dunkindonuts](https://news.dunkindonuts.com/news/winter-menu-2023)  Just when you thought every chain had unveiled its full holiday beverage lineup, [Dunkin'](https://www.trendhunter.com/trends/brown-sugar-oat-iced-latte) is keeping the festivities going with its new Brown Butter Toffee Latte. Just as the name suggests, the new Brown Butter Toffee Latte takes the butter taste of brown butter and pairs it with the sweetness of toffee. The new wintertime drink combines bold espresso with subtle brown butter and toffee flavors for a one-of-a-kind coffee latte. As if that weren't exciting enough, Dunkin' is also bringing back [Dunkin’](https://www.trendhunter.com/trends/peanut-butter-cup-macchiato) Midnight, which has been touted as the brand's darkest brew ever. The rich and intense coffee blend features bittersweet chocolate notes and an intensely dark finish. Both the Brown Butter Toffee Latte and the returning Dunkin’ Midnight coffee are available now from participating Dunkin' locations nationwide. Image Credit: Dunkin' ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 40% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Brown Butter Toffee Latte Craze:** The growing popularity of non-traditional coffee flavors presents opportunities for coffee shops to experiment with unique and unexpected flavors. - **Dark Roast Comeback:** The resurgence of dark roast coffee presents opportunities for coffee companies to differentiate themselves and offer customers a bold new taste experience. - **Seasonal Beverage Innovations:** The ongoing trend of limited-time seasonal beverages presents opportunities for companies to experiment with unique flavors and create excitement around their brand. ### Industries Being Reshaped - **Coffee Shops:** Coffee shops can embrace the brown butter and toffee trend by creating their own unique flavored latte offerings to stand out from the competition. - **Coffee Roasters:** Coffee roasting companies can experiment with dark roasts to attract customers seeking new and bolder coffee flavors. - **Beverage Retail:** Beverage retail companies can take advantage of the seasonal beverage craze by offering limited-time holiday drinks to generate excitement and drive sales. ## Related on Trend Hunter - [Holiday Cookie-Themed Lattes](https://www.trendhunter.com/trends/holiday-cookie-signature-latte.md) - [Iced Cookie Butter Lattes](https://www.trendhunter.com/trends/cookie-butter-cloud-latte.md) - [Dairy-Free Brown Sugar Lattes](https://www.trendhunter.com/trends/brown-sugar-oat-iced-latte.md) - [Brownie-Flavored QSR Coffees](https://www.trendhunter.com/trends/brownie-batter-signature-latte.md) - [Festively Flavored Cafe Menus](https://www.trendhunter.com/trends/dunkin-holiday-menu.md) - [Christmas-Themed Hot Drinks](https://www.trendhunter.com/trends/peppermint-mocha-signature-latte.md) - [Chocolate Cake-Swirled Lattes](https://www.trendhunter.com/trends/lava-cake-signature-latte.md) - [Spooky Candy-Topped Lattes](https://www.trendhunter.com/trends/candy-bar-signature-latte.md) - [Seasonal QSR Breakfast Menus](https://www.trendhunter.com/trends/dunkin-3.md)