# Brown Butter Chai Drinks Jeff’s Bagel Run Has a New Brown Butter Chai Drink for the Holidays By Katherine Pendrill | Published 2024-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brown-butter-chai References: [qsrmagazine](https://www.qsrmagazine.com/news/jeffs-bagel-runs-holiday-season-menu-arrives-in-restaurants/) & [instagram](https://www.instagram.com/jeffsbagelrun/p/DB6-Pnavcd9/)  The growing Florida-based bagel concept [Jeff’s Bagel Run](https://www.trendhunter.com/trends/jeffs-bagel-run-spreads) recently unveiled its new holiday menu and it includes festive sippers like the Brown Butter Chai, Peppermint Mocha, and Blueberry Frost Latte. A perfect way to start your morning, all of Jeff’s Bagel Run's new holiday drinks feature sweet and familiar festive flavors. For instance, the Brown Butter Chai pairs rich chai spices with a smooth brown butter finish, while the new Peppermint Mocha combines a rich mocha base with refreshing peppermint. Finally, the new Blueberry Frost Latte amps up rich espresso with some wintery frosty blueberry flavors. Perfect for pairing with the new holiday drinks, Jeff’s Bagel Run is also serving up a new Snickerdoodle Cookie Bar, Gingerbread Bar, and a seasonal [Espresso Cream Cheese](https://www.trendhunter.com/trends/orange-cranberry-cream-cheese). Image Credit: Jeff’s Bagel Run ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 35% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Holiday-themed Beverages:** Seasonal drinks like Brown Butter Chai and Peppermint Mocha are capitalizing on festive flavors to attract consumers seeking unique holiday experiences. - **Flavor Fusion:** Innovative blends such as the combination of brown butter and chai spices offer new taste sensations, catering to adventurous palates. - **Gourmet Coffee Trends:** Offerings like the Blueberry Frost Latte highlight the trend of integrating premium ingredients into coffee for an elevated drinking experience. ### Where This Applies - **Food & Beverage:** The introduction of festive drinks and snacks opens potential for seasonal product lines that boost sales during holiday periods. - **Hospitality & Catering:** Specialty drinks and treats can enhance the menu offerings at cafes and restaurants, attracting customers seeking exclusive seasonal items. - **Retail & Consumer Goods:** Unique flavor combinations in beverages can drive retail sales by offering limited-time products that create a sense of urgency and exclusivity. ## Related on Trend Hunter - [Pumpkin-Themed Bagel Menus](https://www.trendhunter.com/trends/pumpkin-season-menu.md) - [Jelly-Infused Cold Brews](https://www.trendhunter.com/trends/holiday-spice-cold-brew-oat-latte-with-brown-sugar-jelly.md) - [Seasonal Cookie Butter Lattes](https://www.trendhunter.com/trends/new-cookie-butter-latte.md) - [Festive Cookie Butter Smoothies](https://www.trendhunter.com/trends/cookie-butter-smoothie.md) - [Churro-Inspired Beverages](https://www.trendhunter.com/trends/churroinspired-beverages.md) - [Peppermint Bark-Infused Lattes](https://www.trendhunter.com/trends/peppermint-bark-latte.md) - [Festive Jelly Lattes](https://www.trendhunter.com/trends/cold-brew-oat-latte.md) - [Savory Summertime Bagel Spreads](https://www.trendhunter.com/trends/jeffs-bagel-run-spreads.md) - [Cookie-Infused Peppermint Mochas](https://www.trendhunter.com/trends/peppermint-mocha-crumble-ice-blended-drink.md)