# WOC Beauty Hubs Brown Beauty Co-Op Specializes in Organic Cosmetics for Women of Color By Jana Pijak | Published 2018-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brown-beauty-coop References: [washingtonian](https://www.washingtonian.com/2018/10/23/brown-beauty-co-op-dc-clean-beauty-store-natural-hair-skincare-dupont-circle/) & [brownbeautyco-op](https://www.brownbeautyco-op.com/) [Brown Beauty Co-Op](https://www.trendhunter.com/trends/chalet-by-brown-girl-jane) is a [beauty hub and multi-brand retail space](https://www.trendhunter.com/trends/club-mac) specializing in organic cosmetics that are specifically created for women of color. After seeing a diversity gap in the organic beauty retail sphere, the brand's founders Kimberly Smith and Amaya Smith decided to create their own shop that aims to offer a diverse, high quality range of products. Kimberly is the founder of Marjani Beauty, an e-retail brand offering organic skincare and makeup products in a variety of inclusive shades, while Amaya is the founder of the Product Junkie, a resource for natural hair care products for women of color. Together the two friends join forces to open up a 1,000-square foot store in Washington, DC. Following in the footsteps of beauty giant [Sephora](https://www.trendhunter.com/trends/in-new-york), Brown Beauty Co-Op aims to offer a selection from both high-end and emerging brands in a luxe and elegant retail environment that goes beyond a traditional beauty supply store format. Image Credit: Brown Beauty Co-Op ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Organic Beauty Products for Women of Color:** Creating high quality organic beauty products for women of color presents an opportunity for brands to fill the diversity gap in the beauty industry. - **Multi-brand Retail Spaces:** Creating multi-brand retail spaces that specialize in specific demographics or niches can present an opportunity for businesses to provide a personalized and inclusive shopping experience. - **Inclusive Beauty Ranges:** Developing inclusive beauty ranges that cater to traditionally underrepresented demographics can bring in a new and loyal customer base for brands. ### Where This Applies - **Beauty and Personal Care:** The beauty industry can benefit from providing inclusive beauty ranges that cater to women of color and other traditionally underrepresented demographics. - **Retail:** The retail industry can benefit from creating multi-brand retail spaces and beauty hubs that offer personalized and inclusive shopping experiences for specific demographics. - **E-commerce:** The e-commerce industry has an opportunity to provide diverse and inclusive options for beauty products, especially for women of color. ## Related on Trend Hunter - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Inclusive Hotel Soaps](https://www.trendhunter.com/trends/diamond-browns.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Luxury Beauty Destinations](https://www.trendhunter.com/trends/beauty-destinations.md) - [Inclusive Self-Care Cosmetics](https://www.trendhunter.com/trends/choc.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md)