# Brown Bag Food Packaging This Natural & Organic Food Company Uses Brown Bags to Label Its Products By Ady Floyd | Published 2015-07-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/brown-bag References: [thedieline](http://www.thedieline.com/blog/2015/7/6/extravirgen) & [byfutura](http://byfutura.com/) This Mexican-based brand called Extravirgen packages its wholesome food products in brown bag packages to promote the all-natural and organic approach to its products. All of the items created by Extravirgen are gluten-free, dairy-free and there are no products containing preservatives. This brand relies on minimalism and simplicity to create its products. Through a collaboration with design agency 'Futura,' the [brown bag package design](https://www.trendhunter.com/trends/blanco-1) was created to embody Extravirgen's simple and wholesome brand. Using a simple and clean typographic style, the brand does not need to present a massive logo or over-sized brand name on its packaging. By taking a low-key approach, it attracts consumers who are genuinely interested in the health benefits and wholesome properties of these products. This [organic grocery line](https://www.trendhunter.com/trends/north-coast-organic) contains both food and beverage items that cater to [health-conscious consumers](https://www.trendhunter.com/trends/cleveland-kitchen1). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Minimalistic Packaging:** There is an opportunity for brands to attract health-conscious consumers by creating minimalist packaging designs that focus on promoting healthy and wholesome products. - **Organic and Natural Products:** The trend of promoting all-natural and organic approaches to creating food products is likely to continue and brands can take advantage of this by creating products that align with this trend. - **Gluten-free and Dairy-free Products:** As more consumers become health-conscious, there is a growing demand for gluten-free and dairy-free products, offering an opportunity for brands to create innovative and alternative options for these consumers. ### Where This Applies - **Organic Food and Beverage Industry:** The organic food and beverage industry has an opportunity to create innovative packaging designs that promote healthy and wholesome products. - **Health and Wellness Industry:** There is a growing demand for health and wellness products, creating an opportunity for companies to innovate and create new products that focus on promoting healthy lifestyles. - **Alternative Diets Industry:** The alternative diets industry has an opportunity to create innovative and delicious gluten-free and dairy-free options that cater to health-conscious consumers. ## Related on Trend Hunter - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md)