# Bourbon Barrel-Aged Brown Ales The 'Bourbon Barrel Brownie' is a Classic Kentucky-Inspired Brew By Rahul Kalvapalle | Published 2021-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brown-ales References: [brewbound](https://www.brewbound.com/news/bulleit-frontier-whiskey-and-west-sixth-brewing-team-up-to-launch-new-barrel-aged-beer) & [westsixth](https://www.westsixth.com/bourbonbarrelbrownie)  West Sixth Brewing, a Kentucky-based brewery, has teamed up with fellow Kentucky company [Bulleit Frontier Whiskey](https://www.trendhunter.com/trends/bottledinbond-bourbon) to develop a unique brown ale that combines the best of both companies' offerings. The [Bourbon Barrel Brownie](https://www.trendhunter.com/trends/barrelaged-milk-stout) is an imperial brown ale that is reminiscent of milky brownies as well as the signature flavor that Bulleit has made a name for itself ever since it was founded in 1987. Aged in Bulleit's bourbon barrels, this particular brown ale also features ample use of cacao, giving it a rich and creamy feel that makes it the consummate Christmas beverage. Available as a limited edition offering in select outlets, the Bourbon Barrel Brownie beers are available for purchase in four-packs of 12-ounce cans for a price of $11.99. Image Credit: West Sixth Brewing ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 22% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Bourbon Barrel-aged Beers:** Alcohol companies can explore the trend of aging beers in bourbon barrels to create unique flavor profiles for limited edition offerings. - **Collaborative Marketing:** Partnering with other companies to promote and co-brand products can be an innovative marketing strategy, as seen with West Sixth Brewing and Bulleit Frontier Whiskey. - **Holiday-themed Beverages:** Creating seasonal beverages, such as the Bourbon Barrel Brownie, can attract customers looking for festive and unique drink options. ### Industries Being Reshaped - **Alcohol:** Breweries and distilleries can innovate by exploring unique methods of aging and flavoring beer and liquors. - **Marketing and Advertising:** Companies can disrupt the market by collaborating with other brands to promote and co-brand products. - **Hospitality:** Restaurants and bars can offer limited edition holiday-themed drinks to attract customers and add variety to their menu offerings. ## Related on Trend Hunter - [Barrel-Aged Milk Stouts](https://www.trendhunter.com/trends/barrelaged-milk-stout.md) - [Bold Bourbon Barrel Ales](https://www.trendhunter.com/trends/bourbon-barrel-ale.md) - [Limited-Edition Raspberry-Inspired Beers](https://www.trendhunter.com/trends/raspberry-brown-ale.md) - [Bourbon Barrel-Aged Stouts](https://www.trendhunter.com/trends/bourbon-barrelaged-stout.md) - [Barrel-Aged Christmas Ales](https://www.trendhunter.com/trends/christmas-ales.md) - [Collaborative Bourbon Barrel Beers](https://www.trendhunter.com/trends/bourbon-barrel-beer.md) - [Boozy Barrel-Aged Ales](https://www.trendhunter.com/trends/barrel-aged-ale.md) - [Small-Batch Barrel-Aged Beers](https://www.trendhunter.com/trends/oakspire-bourbon-barrel-ale.md) - [Limited-Edition Imperial Stouts](https://www.trendhunter.com/trends/blackout-stout.md)