# Peel-Off Brow Gels Etude House's Peeling Brow Tint Makes Your Eyebrow Makeup Last Longer By Alyson Wyers | Published 2016-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brow-tint References: [refinery29](http://www.refinery29.com/2016/05/111124/peel-off-mask-beauty-products) & [etudehouse](http://www.etudehouse.com/index.php/tint-my-brows-gel.html) Peel-off products are having a moment in the beauty world, from [lipsticks](https://www.trendhunter.com/trends/teddysoft-lip-tint-collection) to exfoliating cleansers and now brow tint. The Etude House Tint My Brows Gel is designed to enhance the color of your eyebrows by making makeup last longer after the tint is removed. This is also a less expensive option than getting your brows tinted professionally at just $11 USD. Available in three colors (brown, light brown and gray brown), the [peel-off brow tint](https://www.trendhunter.com/trends/hydrapeel-off-mask) takes at least two hours to work, or overnight for a darker coloration. Users are also instructed not to cleanse the area for 24 hours after removing the peel. This product speaks to a popularity not just in bold brows, but also in [at-home treatments](https://www.trendhunter.com/trends/retexturizing-peel-kit) that are mess-free and affordable. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Peel-off Beauty Products:** The trend of peel-off beauty products creates an opportunity for more affordable, at-home treatments like the Etude House Tint My Brows Gel. - **Mess-free Beauty Products:** The demand for mess-free products, like the peel-off brow gel, provides opportunities for innovation in other beauty categories. - **Affordable Cosmetic Treatments:** The popularity of affordable, at-home treatments like the Etude House Tint My Brows Gel signals a need for more accessible cosmetic treatments overall. ### Industries Being Reshaped - **Beauty Products:** The peel-off brow gel is just one example of the ongoing innovation in the beauty industry for mess-free, affordable, at-home treatments. - **Cosmetics:** The popularity of the peel-off brow gel highlights the opportunity for cosmetic companies to offer more accessible, low-cost options to consumers. - **Personal Care:** The trend of at-home, peel-off beauty treatments, like the Etude House Tint My Brows Gel, creates opportunities for innovation in the personal care industry. ## Related on Trend Hunter - [DIY Brow Lamination Kits](https://www.trendhunter.com/trends/brow-lamination-kit.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Brow Wax-Gel Hybrids](https://www.trendhunter.com/trends/brow-freeze-gel.md) - [Brow-Taming Makeup Mousses](https://www.trendhunter.com/trends/stay-put-tinted-brow-mousse.md) - [Tubing Brow Gels](https://www.trendhunter.com/trends/tubing-brow-gel.md) - [Volume-Boosting Brow Gels](https://www.trendhunter.com/trends/volumizing-tinted-brow-gel.md) - [Water-Resistant Brow Gels](https://www.trendhunter.com/trends/brow-laminating-gel.md) - [Long-Lasting Eyebrow Mousses](https://www.trendhunter.com/trends/superfluff-brow-mousse.md) - [Brow Styling Gels](https://www.trendhunter.com/trends/mac-cosmetics-pro-locked-brow-gel.md)