# Powerful Plant-Based Brow Serums Province Apothecary's Full Brow Serum Supercharges One's Eyebrows By Kalin Ned | Published 2020-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brow-serum References: [provinceapothecary](https://provinceapothecary.ca/products/full-brow-serum?_pos=1&_sid=e16ec6c79&_ss=r) Strong eyebrow presence is important for many contemporary consumers and Toronto-based [Province Apothecary](https://www.trendhunter.com/trends/illuminating-radiant-vitamin-c-serum) has a good natural solution for this — the Full Brow Serum. The product has potent active ingredients like Coffee and Argan Oil. The company selected these to feature predominantly in the brow serum formula because they are highly effective in [stimulating and maintaining hair growth](https://www.trendhunter.com/trends/anagen-activator-serum). For one, caffeine has the potential to "[thicken and fortify the hair shaft](https://www.trendhunter.com/trends/caffeine-strengthening-scalp-serum)," while Argan Oil has moisturizing properties that bring shiny and healthy qualities. As a result, this product is successful in enhancing the shape and fill of one's eyebrows. For best results, Province Apothecary advises consumers to use the plant-based Full Brow Serum twice a day in the AM and PM. One is encouraged to massage 1-2 drops for 10-20 seconds. Image Credit: Province Apothecary ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 18% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Beauty Products:** There is a trend towards using plant-based ingredients in beauty products, creating opportunities for companies to develop innovative and effective plant-based solutions for various beauty needs. - **Hair Growth Stimulators:** Consumers are increasingly seeking products that stimulate and maintain hair growth, presenting opportunities for the development of innovative hair growth serums and treatments. - **Natural Skincare Solutions:** There is a growing demand for natural skincare solutions that are effective and environmentally friendly, opening opportunities for companies to create disruptive innovation in the skincare industry. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the trend towards plant-based ingredients and develop innovative products that offer effective and sustainable solutions. - **Haircare Products:** The haircare industry can seize the trend of hair growth stimulators and develop disruptive innovation in the form of innovative serums and treatments for hair growth and maintenance. - **Skincare Products:** The skincare industry can tap into the demand for natural skincare solutions and create disruptive innovation by developing effective and eco-friendly skincare products. ## Related on Trend Hunter - [Nutrient-Rich Brow Serums](https://www.trendhunter.com/trends/nulastin-brow-serum.md) - [Revolutionary Eyebrow Serums](https://www.trendhunter.com/trends/browbond-building-serum.md) - [Date-Powered Brow Serums](https://www.trendhunter.com/trends/aiza-date-setter.md) - [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md) - [Strong-Hold Brow Hybrids](https://www.trendhunter.com/trends/brow-milk.md) - [Water-Based Hair Serums](https://www.trendhunter.com/trends/glow-for-it-hair-growth-serum.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Waterproof Eyebrow Pencils](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md)