# Cocoa-Scented Brow Pencils Too Faced's 'Chocolate Brow-nie' Pencils Include Real Cocoa Powder By Laura McQuarrie | Published 2017-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brow-pencils References: [hellogiggles](http://hellogiggles.com/thanks-to-too-faced-well-have-sweet-smelling-eyebrows-with-their-new-cocoa-infused-brow-pencils/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [hsn](https://www.hsn.com/products/too-faced-chocolate-brow-nie-brow-pencil-as-soft-brown/8268816?query=10073048&isSuggested=true) The name of Too Faced's 'Chocolate Brow-nie Cocoa Powder Brow Pencil' is more than just playful branding. As well as coming in four rich, chocolately shades of brown, the [retractable eyebrow pencil](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil) is actually scented with antioxidant-rich cocoa powder. As well as adding a pleasing scent, this ingredient helps to condition the hairs of the brow and according to the brand, keep then in place for about 12 hours. Cocoa powder can also be found in previous releases from the brand, such as its Matte Chocolate Chip and White Chocolate Chip [eyeshadow makeup palettes](https://www.trendhunter.com/trends/choc). Rather than seeking out products with [alluring scents](https://www.trendhunter.com/trends/dipped-in-chocolate-perfume) that are created in a lab, many conscious consumers are actively searching for personal care items and cosmetics that are enriched with ingredients from the earth that are naturally fragrant and beneficial to their health. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Cocoa-scented Personal Care:** Creating personal care items and cosmetics that are enriched with naturally fragrant and beneficial ingredients from the earth. - **Sustainable Fragrance:** Using natural ingredients like cocoa powder to create fragrances that are both pleasing and beneficial to health. - **Food-inspired Beauty:** Incorporating ingredients traditionally found in food, like cocoa powder, into beauty products for added benefits. ### Industries Being Reshaped - **Cosmetics:** Creating scented cosmetics that utilize natural ingredients for added benefits. - **Personal Care:** Developing personal care products, such as brow pencils, that are enriched with natural fragrances and beneficial ingredients. - **Beauty:** Innovating in the beauty industry by incorporating food-inspired ingredients like cocoa powder into products for enhanced effects. ## Related on Trend Hunter - [Coffee-Inspired Beauty Stains](https://www.trendhunter.com/trends/brow-freckle-stay-n.md) - [Layered Cocoa Fragrances](https://www.trendhunter.com/trends/choco-loco.md) - [Creamy Cocoa-Tinged Fragrances](https://www.trendhunter.com/trends/chalet-by-brown-girl-jane.md) - [Chocolate-Inspired Wax Bars](https://www.trendhunter.com/trends/wax-chocolate-bars.md) - [Waterproof Eyebrow Pencils](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil.md) - [Beneficial Eyebrow Cosmetics](https://www.trendhunter.com/trends/covergirl-clean-fresh-brow.md) - [Dubai-Style Chocolate Fragrances](https://www.trendhunter.com/trends/ciao-bello-pistachio-dubai-chocolate.md) - [Dark Chocolate-Inspired Candles](https://www.trendhunter.com/trends/scent-of-chocolate.md) - [Weightless Bronzing Formulas](https://www.trendhunter.com/trends/bronzing-pot.md)