# Water-Resistant Brow Gels E.l.f.'s Brow Laminating Gel is Water-Resistant By Lima Kalim | Published 2024-06-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/brow-laminating-gel References: [elfcosmetics](http://elfcosmetics.com/en_CA/brow-laminating-gel/81765.html)  The e.l.f. [Beauty's](https://www.trendhunter.com/trends/lubrizol-beauty) Brow Laminating Gel is a clear-drying, water-resistant, and flake-resistant eyebrow gel. It feels lightweight without the stiffness of other brow gels. The dual-end, 3-in-1 applicator applies the product, combs, and sculpts brows. e.l.f. Beauty's Brow Laminating Gel is double-certified cruelty-free by [Leaping Bunny](https://www.trendhunter.com/trends/affordable-curling-mascara) and [PETA](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy). It is also vegan. e.l.f. has partnered with influencers who advocate for banning testing on animals and support animal welfare charities. Additionally, the brand has joined forces with How2Recycle® to provide clear and consistent product disposal instructions, ensuring consumers know how to correctly and sustainably dispose of empty product packaging. The brand is also Fair Trade Certified™ and utilizes a Fair Trade Certified™ factory to produce its products. Image Credit: e.l.f. Beauty ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 30% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Water-resistant Beauty Products:** Innovating makeup formulations to be water-resistant provides long-lasting results while catering to active lifestyles. - **Multi-functional Beauty Tools:** Integrating multiple functionalities in one applicator increases convenience and reduces the need for separate tools. - **Sustainable Beauty Efforts:** Brands adhering to cruelty-free, vegan, and fair trade principles appeal to a growing market of ethically conscious consumers. ### Sectors Adopting This - **Cosmetics:** Advancements in water-resistant and multi-functional beauty products transform consumer makeup routines. - **Ethical Consumer Goods:** The rise in demand for cruelty-free, vegan, and fair trade certified products drives innovation in ethical manufacturing practices. - **Recycling and Sustainability:** Providing clear product disposal instructions and partnering with recycling initiatives enhances brand appeal to environmentally aware customers. ## Related on Trend Hunter - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Brow Wax-Gel Hybrids](https://www.trendhunter.com/trends/brow-freeze-gel.md) - [Brow Styling Gels](https://www.trendhunter.com/trends/mac-cosmetics-pro-locked-brow-gel.md) - [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md) - [Shine-Enhancing Brow Gels](https://www.trendhunter.com/trends/dream-sheen-brow-glaze.md) - [Volume-Boosting Brow Gels](https://www.trendhunter.com/trends/volumizing-tinted-brow-gel.md) - [Multi-Day Wear Eyebrow Mouses](https://www.trendhunter.com/trends/blinc-eyebrow-mousse.md) - [Long-Lasting Eyebrow Mousses](https://www.trendhunter.com/trends/superfluff-brow-mousse.md) - [Grab-and-Go Hair Gel Wands](https://www.trendhunter.com/trends/power-grip-hair-gel-wand.md)