# Chromatic Brow Gels Benefit Cosmetics' 3D Brow Tones Come in Bold, Vibrant Shades By Laura McQuarrie | Published 2018-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brow-gels References: [refinery29](https://www.refinery29.com/2018/04/195310/benefit-3d-browtones-colored-brow-gel-review) & [benefitcosmetics](https://www.benefitcosmetics.com/ca/en-gb/eye-makeup) As an alternative to the [tinted brow gels](https://www.trendhunter.com/trends/stay-put-tinted-brow-mousse) that help to provide thicker, fuller, natural-looking brows with shades like black and dark brown, Benefit Cosmetics recently unveiled its 3D Brow Tones—which are offered in unmissable, eye-catching shades like magenta, dark blue and deep purple. The brow gels are sheer so that they do not paint over one's brows with opaque color, but rather provide a subtle, colored highlight. Due to the lightweight nature of the formula, the brow product is in fact [buildable](https://www.trendhunter.com/trends/turblend-skin-enhancer-balms), so that one's desired level of accent can be achieved. Like a [colored mascara or eyeliner](https://www.trendhunter.com/trends/the-gray-escape-hair-brow-mascara), these gels have the potential to be used as a fun accent for special event outfits, festivals or for the daring, daily wear. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Brow Shades:** Bold and bright shades for eyebrow products are a growing trend in the cosmetic industry. - **Buildable Formulas:** Formulas that offer customizable results are a rising trend in eyebrow makeup. - **Multi-use Products:** Cosmetics that can be used for multiple purposes, like colored brow gels, are becoming popular. ### Where This Applies - **Cosmetics:** Innovative eyebrow makeup products, such as colored brow gels, are disrupting the beauty industry. - **Fashion:** Bold, vibrant brow shades that can be used as a fun accent for special events and daily wear are disrupting the fashion industry. - **Retail:** The rise of customizable eyebrow makeup, like buildable formulas and multi-use products, is creating disruptive innovation opportunities in the retail industry. ## Related on Trend Hunter - [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md) - [Volume-Building Brow Gels](https://www.trendhunter.com/trends/tinted-brow-gel.md) - [Brow Styling Gels](https://www.trendhunter.com/trends/mac-cosmetics-pro-locked-brow-gel.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [3-in-1 Brow Enhancers](https://www.trendhunter.com/trends/brow-enhancer.md) - [Pomade Brow Pencils](https://www.trendhunter.com/trends/glossier-boy-brow-arch.md) - [Tubing Brow Gels](https://www.trendhunter.com/trends/tubing-brow-gel.md) - [Brow-Taming Makeup Mousses](https://www.trendhunter.com/trends/stay-put-tinted-brow-mousse.md) - [Multi-Day Wear Eyebrow Mouses](https://www.trendhunter.com/trends/blinc-eyebrow-mousse.md)