# Brow Wax-Gel Hybrids Anastasia Beverly Hills' Brow Freeze Gel Sculpts Lasting Laminated Brows By Laura McQuarrie | Published 2024-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brow-freeze-gel References: [byrdie](https://www.byrdie.com/anastasia-beverly-hills-brow-freeze-gel-review-8421225) & [anastasiabeverlyhills](https://www.anastasiabeverlyhills.com/products/brow-freeze-gel)  After releasing Brow Freeze Extreme Hold Wax, [Anastasia Beverly Hills](https://www.trendhunter.com/trends/lash-sculpt-lengthening-volumizing-mascara) is introducing an innovative Brow Freeze Gel with a wax-gel hybrid formula. This clear brow gel based on the brand's popular brow wax achieves the same lasting, [laminated brow look](https://www.trendhunter.com/trends/brow-lamination-kit) in a different format. While the previously released Brow Freeze Extreme Hold Wax requires a separate tool for application, the all-new Brow Freeze Gel differentiates itself with an included [dual-action brush](https://www.trendhunter.com/trends/loreal-paris-faux-brow). The comb applicator is useful for shaping, sculpting and setting brows in place once the desired style as been achieved. Thanks to its flexible, quick-drying formula, the gel remains in place yet achieves lasting comfort without feeling stiff. This user-friendly brow wax-gel hybrid effortlessly helps with the creation of full, feathered brows. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 72% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Brow Wax-gel Hybrid Formula:** Anastasia Beverly Hills introduces an innovative Brow Freeze Gel with a wax-gel hybrid formula, offering a different format for achieving a lasting, laminated brow look. - **Dual-action Brush:** The all-new Brow Freeze Gel by Anastasia Beverly Hills includes a dual-action brush for shaping, sculpting, and setting brows in place, providing a user-friendly application experience. - **Flexible, Quick-drying Formula:** Anastasia Beverly Hills' Brow Freeze Gel features a flexible, quick-drying formula that offers lasting comfort without feeling stiff, making it effortless to create full, feathered brows. ### Sectors Adopting This - **Beauty:** The beauty industry can explore the Brow Wax-Gel Hybrid Formula trend to develop innovative eyebrow products that provide a long-lasting, laminated brow look. - **Cosmetics:** Cosmetic companies can leverage the Dual-Action Brush trend to enhance their eyebrow products by incorporating a versatile tool for shaping, sculpting, and setting brows in place. - **Personal Care:** The personal care industry can embrace the Flexible, Quick-Drying Formula trend to create eyebrow products that offer comfortable and flexible wear while achieving a full, feathered brow look. ## Related on Trend Hunter - [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Brow Styling Gels](https://www.trendhunter.com/trends/mac-cosmetics-pro-locked-brow-gel.md) - [Water-Resistant Brow Gels](https://www.trendhunter.com/trends/brow-laminating-gel.md) - [Volume-Boosting Brow Gels](https://www.trendhunter.com/trends/volumizing-tinted-brow-gel.md) - [Free-From Eyebrow Waxes](https://www.trendhunter.com/trends/kind-free-brow-wax.md) - [3-in-1 Brow Enhancers](https://www.trendhunter.com/trends/brow-enhancer.md) - [Strong-Hold Brow Hybrids](https://www.trendhunter.com/trends/brow-milk.md) - [Pomade Brow Pencils](https://www.trendhunter.com/trends/glossier-boy-brow-arch.md)