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# Sky-High Brow Bars
The Benefit Extreme Brow Bar Shapes Clients' Eyebrows at a Towering Height

By Laura McQuarrie | Published 2018-03-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/brow-bar
References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/How_far_will_consumers_go_for_on_point_brows_Benefit_Cosmetics_opens_65ft_Extreme_Brow_Bar/141180)

For just one day in April this year, [Benefit Cosmetics](https://www.trendhunter.com/trends/beneland) will be launching a unique brow bar [pop-up](https://www.trendhunter.com/trends/cafe-airbush) that will most definitely not be for anyone with a fear of heights.

The Extreme Brow Bar is set to be installed at London’s Southbank Observation Point, giving customers the chance to have their eyebrows waxed, tinted and styled at a height of 65 feet off the ground—which is equivalent to about "two-and-a-half times the length of a London bus." Those who are brave enough to visit will not only have a great story to tell, but will also receive £100 in [brow products](https://www.trendhunter.com/trends/brow-laminations) from the cosmetics brand.

For those who prefer to keep their feet firmly planted at ground level, the Benefit’s BrowMobile will also offer a fun place for consumers to visit on the same site in London.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 22% | Activity: 65% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Extreme Brow Bar:** Providing eyebrow services at lofty heights presents an opportunity for an adrenaline-inducing beauty experience.
- **Brow Bar Pop-up:** Temporary brow bars offer a unique and exclusive beauty experience that generates buzz and creates a sense of urgency for customers.
- **Browmobile:** Mobile brow bars bring convenience and accessibility to customers by bringing beauty services directly to them.

### Where This Applies

- **Beauty and Cosmetics:** The extreme brow bar concept showcases how innovation and experiential marketing can elevate the beauty industry by offering unforgettable experiences to consumers.
- **Event Planning and Marketing:** Creating temporary pop-up experiences like the extreme brow bar generates excitement and attracts attention, providing opportunities for event planning and marketing companies to create memorable activations.
- **Mobile Services:** The BrowMobile highlights the potential for mobile service providers to expand beyond traditional industries and offer on-the-go beauty experiences directly to customers.

## Related on Trend Hunter

- [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md)
- [Selfie Trampoline Pop-Ups](https://www.trendhunter.com/trends/club-bounce.md)
- [Volume-Building Brow Gels](https://www.trendhunter.com/trends/tinted-brow-gel.md)
- [Game-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/beneland.md)
- [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md)
- [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md)
- [Microfine Brow Pencils](https://www.trendhunter.com/trends/precisely-my-brow-detailer.md)
- [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md)
- [Cafe-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/cafe-airbush.md)