# Ultra Luxurious Auto Treatments The $37,000 'Definitive Wax Marble' by Brough & Howarth By Armida Ascano | Published 2010-09-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/brough-and-howarth References: [bornrich.org](http://www.bornrich.org/entry/worlds-most-expensive-car-wax-costs-24000-a-pot/) & [broughandhowarth](http://www.broughandhowarth.com/defwaxmarble.html) Officially the [world's most expensive car wax](https://www.trendhunter.com/trends/nextgeneration-auto-care), the Brough and Howarth 'Definitive Wax Marble' costs a whopping £24,000 (approximately $37,000). This one-of-a-kind product is rumored to be made of refined natural fruit oils, locally sourced beeswax and imported carnauba wax from northern Brazil. It is luxuriously packaged in a solid marble cube straight from Athens, Greece, and is exclusive to Brough and Howarth. **Implications** - Despite the recent downturn of the economy, the super-wealthy still enjoy lavishing money on the highest quality of products. If companies can focus on developing high-grade goods composed of the finest product ingredients, they will continue to have a market among affluent consumers seeking to surround themselves with the best. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Goods:** Developing high-grade goods composed of the finest product ingredients to cater to the affluent market. - **Super-wealthy Spending:** Super-wealthy individuals continue to spend on high-quality products, even in a downturned economy. - **Exclusive Packaging:** Creating unique and luxurious packaging, like the solid marble cube, to enhance product value and appeal. ### Sectors Adopting This - **Automotive:** Opportunity for luxury car care brands to develop high-end auto treatments for affluent car owners. - **Cosmetics:** Luxury cosmetics brands can create premium wax products with refined natural fruit oils and high-quality ingredients. - **Packaging:** Specialized packaging companies can offer exclusive and premium packaging solutions for high-end products like the 'Definitive Wax Marble'. ## Related on Trend Hunter - [Eco-Conscious Car Lines](https://www.trendhunter.com/trends/motorglaze.md) - [Gold-Tinted Luxe Automobiles](https://www.trendhunter.com/trends/grand-edition-gwagen.md) - [Monochromatic Diamond-Like Luxury SUVs](https://www.trendhunter.com/trends/brabus-800-xlp-superwhite.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Custom Pink Luxury Cars](https://www.trendhunter.com/trends/pink-luxury-car.md) - [Opulent Custom-Finish SUVs](https://www.trendhunter.com/trends/bentley.md) - [Moon Halo-Inspired Premium Cars](https://www.trendhunter.com/trends/spectre-lunaflair.md) - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md) - [Audaciously Powerful Hypercars](https://www.trendhunter.com/trends/powerful-hypercars.md)