# Eccentric Gentleman Portraits The Brothers in Arms Visual Tales Photoshoot is Eclectic By Jana Pijak | Published 2012-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brothers-in-arms-visua-tales References: [fuckingyoung.es](http://fuckingyoung.es/brothers-in-arms/) & [visualtalesmagazine](http://www.visualtalesmagazine.com) Jake Shortall and Matt Ardell star in the 'Brothers in Arms' Visual Tales Magazine editorial. Featured in the publication's eighth issue, this spirited fashion story shines a light on [boyish wardrobe selects and eccentric elegance](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). The duo epitomize the meaning of unconventional beauty with an awkward charm that is both raw and authentic. Captured by photographer Aingeru Zorita, Jake and Matt are schoolboy chic in a wardrobe curated by stylist David Vandewal. The models sport the latest [colorful Spring/Summer 2013 collection](https://www.trendhunter.com/trends/louis-vuitton-ss26) from fashion heavyweight Carven in the 'Brothers in Arms' Visual Tales Magazine editorial. Dressed to impress, the photoshoot endorses [quirky and personality-filled portraits](https://www.trendhunter.com/trends/alessandro-micheles) that are likeable for being different. These portraits capture a true English style aesthetic and prove to be the exacr opposite of traditional. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 75% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Eclectic Fashion Photography:** Fashion photography that captures unconventional beauty and personality is a trend for brands wanting to stand out. - **Boys' Style in Fashion:** The use of boys' wardrobe selects in fashion is a trend for brands targeting a young and quirky audience. - **Spring/summer Color Collection:** Fashion brands embracing bold and colorful collections is a trend for the upcoming Spring/Summer season. ### Who This Affects Most - **Fashion Photography:** Adopting creative and unconventional approaches to fashion photography is an opportunity for photographers to differentiate themselves and attract new clients. - **Fashion Retail:** Incorporating boys' style and quirky wardrobe selects in fashion collections is an opportunity for retailers to target a young and unique demographic. - **Fashion Design:** Designing bold and colorful collections for Spring/Summer is an opportunity for fashion brands to disrupt traditional seasonal trends and appeal to a wider audience. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Collaborative Workwear Tailoring](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md)