# Spooky Cider Campaigns This Brothers Cider Campaign Celebrates the Halloween Season By Michael Hemsworth | Published 2022-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brothers-cider-campaign References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/brothers-cider-launches-halloween-campaign-26-10-2022/) & [brotherscider](https://brotherscider.co.uk/pages/international-home)  This [Brothers Cider](https://www.trendhunter.com/trends/brothers-cider-flavors) campaign has been launched by the Somerset-based brand in the UK to celebrate Halloween and get the word out about one of its [seasonal refreshments](https://www.trendhunter.com/trends/unofficial-beverage-of-adult-halloween). The campaign builds on the success of the Making Weird Wonderful campaign from this past summer and features a range of [Halloween-themed imagery](https://www.trendhunter.com/trends/welchs-fruit-snacks-1) as well as copy. The campaign also helps to showcase the brand's most popular cider flavor, Toffee Apple, and encourage consumers who haven't tried it to do so this fall. Head of Marketing Nicola Randall commented on the Brothers Cider campaign saying, "This is one of the biggest campaigns we have rolled out for Halloween to date and we are really looking forward to bringing Brothers to even more people to get them excited about the celebrating with cider this season.” ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 5% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Halloween Themed Campaigns:** Brands should consider creating campaigns that center around holidays or seasonal events. - **Product Highlighting Campaigns:** Campaigns that highlight a brand's popular products can increase awareness and drive sales. - **Seasonal Refreshment Promotions:** Brands can promote seasonal refreshments at specific times of year to create excitement and increase demand. ### Industries Being Reshaped - **Alcoholic Beverages:** Alcoholic beverage brands can create similar campaigns to promote their seasonal products. - **Food and Beverage Retail:** Retailers of food and beverage products can participate in seasonal promotions as well to drive sales of seasonal refreshments. - **Marketing and Advertising:** Marketers and advertisers can help brands create and execute successful holiday-themed campaigns. ## Related on Trend Hunter - [Halloween Season Cider Campaigns](https://www.trendhunter.com/trends/spinechilling-refreshment-campaign.md) - [Spooky Seasonal Libation Campaigns](https://www.trendhunter.com/trends/heineken-meet-the-chillers.md) - [Blood Orange Cider Campaigns](https://www.trendhunter.com/trends/thatchers.md) - [Sensorial Horror-Inspired Hard Ciders](https://www.trendhunter.com/trends/prank-pack.md) - [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md) - [Exclusive Halloween Cider Packs](https://www.trendhunter.com/trends/thriller-variety-pack.md) - [Dessert-Like Low-ABV Ciders](https://www.trendhunter.com/trends/brothers-cider-flavors.md) - [Spooky Seasonal Soda Promotions](https://www.trendhunter.com/trends/fanta-halloween-promotion.md) - [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md)