# English Confection-Themed Ciders The Brothers Cherry Bakewell Cider is Arriving Soon By Michael Hemsworth | Published 2022-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brothers-cherry-bakewell-cider References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/cider-maker-emulates-the-cherry-bakewell-for-its-latest-flavour-03-03-2022/) & [brotherscider](https://brotherscider.co.uk)  The Brothers Cherry Bakewell cider is being launched by the brand as a new confection-themed libation for consumers in the UK to pick up when seeking out a way to enjoy a familiar dessert flavor. The cider will be launching at the end of March in 330ml and 500ml bottles, and features a 4% ABV with a flavor profile that is perfect for enjoyment on its own as a dessert-like treat or with fare. The product comes hot on the heels of the brand's previous launches that focus on [offbeat flavors](https://www.trendhunter.com/trends/kopparberg-sweet-vintage). Senior Marketing Manager Nicola Randall spoke on the new Brothers Cherry Bakewell cider saying, "We are well known for our exciting and innovative flavours. Therefore, we are confident that [cherry Bakewell](https://www.trendhunter.com/trends/cherry-flyers) is the perfect addition to our portfolio and one that will continue our momentum as the fastest-growing flavoured cider brand in the market.” ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 6% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Confection-themed Beverages:** There is an opportunity for beverage companies to create confection-themed beverages like cider or soda to cater to consumers' sweet tooth. - **Offbeat Flavor Profile:** Companies can explore offbeat flavor profiles to differentiate themselves from competitors and appeal to adventurous consumers. - **Dessert-like Alcoholic Drinks:** Creating alcoholic drinks with a dessert-like flavor profile can be a new disruptive innovation that appeals to consumers looking for unique experiences. ### Industries Being Reshaped - **Alcoholic Beverages:** Alcoholic beverage companies can create innovative beverages with new flavor profiles like cider, beer, or spirits to entice consumers to try something new. - **Non-alcoholic Beverages:** Non-alcoholic beverage companies can create beverages like soda or mocktails with dessert-like flavor profiles to cater to consumers who want to indulge in sweets without alcohol. - **Confectionery:** Confectionery companies can partner with beverage companies to create cross-category products like ciders or sodas to expand their offerings and target a wider audience. ## Related on Trend Hunter - [Dessert-Like Low-ABV Ciders](https://www.trendhunter.com/trends/brothers-cider-flavors.md) - [Ice Cream-Inspired Ciders](https://www.trendhunter.com/trends/brothers-raspberry-ripple.md) - [Summertime Berry-Flavored Ciders](https://www.trendhunter.com/trends/crumpton-oaks-cider.md) - [Fruit-Forward Blackcurrant Ciders](https://www.trendhunter.com/trends/thatchers-apple-blackcurrant.md) - [Fruity Blackcurrant Ciders](https://www.trendhunter.com/trends/apple-and-blackcurrant.md) - [British Summertime Ciders](https://www.trendhunter.com/trends/sheppys-blackberry-elderflower-cider.md) - [Spooky Cider Campaigns](https://www.trendhunter.com/trends/brothers-cider-campaign.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Peachy Dual-Fruit Ciders](https://www.trendhunter.com/trends/rekorderlig-peachraspberry.md)