# Boarding School Couture Class is in Session with the Brothers 2010 Autumn Collection By Alex Scott | Published 2010-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brothers-2010-autumn-collection References: [swipelife](http://swipelife.com/2010/06/04/brothers-autumwinter-2010-preview/) & [kingmag.se](http://kingmag.se/Guiderna/kingvaljer/Brothers-hosten-20101/) If you're looking to put a little Ivy League into your wardrobe this fall, you definitely need to give the Brothers 2010 Autumn collection a serious look. Everything you need to look like a real scholar (whether you are or not) is here, from checkered khakis to [tweed slim fit blazers](https://www.trendhunter.com/trends/beams-plus-fw25). Of course, you can't go full egghead; you still need to throw a bit of street in there somewhere, which is why the Brothers 2010 Autumn collection features a selection of [ripped boot cut jeans](https://www.trendhunter.com/trends/khaotique-noir) as well. All in all, this line features a unique look that lies somewhere between teacher's pet and rocker. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Boarding School Fashion:** Opportunity to create a disruptive innovation by combining traditional boarding school attire with modern streetwear. - **Scholarly Street Style:** Disruptive innovation potential lies in merging academic-inspired fashion with edgy urban aesthetics. - **Academic-rocker Fusion:** Disruptive innovation possibility in blending the sophistication of scholarly apparel with the rebelliousness of rock-inspired fashion. ### Industries Being Reshaped - **Fashion:** Opportunity for clothing brands to experiment with fusion of boarding school attire and streetwear, creating unique fashion lines. - **Retail:** Potential for retailers to cater to the demand of consumers seeking a blend of scholarly and edgy fashion, offering curated collections. - **Online Marketing:** Disruptive innovation opportunity in targeting niche audiences with online marketing campaigns focused on the boarding school-meets-streetwear trend. ## Related on Trend Hunter - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Collaborative Workwear Tailoring](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers.md) - [Elevated Collegiate Streetwear](https://www.trendhunter.com/trends/the-campus-collection.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md)