# Printer-Destroying Ads The 'Brother Make It Stop' Campaign Promotes Great Customer Service By Meghan Young | Published 2012-03-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brother-make-it-stop References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/brother-canada-window-water-chainsaw/) & [cossette](http://www.cossette.com) As much as customer service is supposed to be there to help individuals, it can be the bane of people's existence too, which the 'Brother Make It Stop' ad campaign shows. The [print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) are intriguingly ambiguous, which piques people's curiosity to visit the 'ideservemore.ca' website. From there, they are exposed to a hilariously fictitious video that depicts disgruntled customers [destroying their printers](https://www.trendhunter.com/trends/business-inkjet-printer), which connects to the destroyed ones in the prints. The Brother Make It Stop ad campaign was conceived and executed by [Cossette](https://www.trendhunter.com/trends/mcdonalds-campaign-1), an ad agency based in Montréal, Canada. It was art directed by Julien de Preux, Maxime Sauté and Cyril Drouot with photography by Christian Blais and illustrations by SHED. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 68% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Customer Service Disruption:** The 'Brother Make It Stop' ad campaign shows an opportunity to disrupt the customer service industry with provocative and unique marketing tactics. - **Ambiguous Advertising:** The intriguingly ambiguous print ads from the 'Brother Make It Stop' campaign showcase a potential trend for advertising that piques curiosity and draws in consumers. - **Fictitious Videos:** The hilariously fictitious video in the 'Brother Make It Stop' campaign highlights a potential trend for using over-the-top and humorous videos to promote products or services. ### Who This Affects Most - **Advertising:** The 'Brother Make It Stop' ad campaign presents new opportunities for advertising agencies to innovate through the use of provocative and unique marketing tactics. - **Customer Service:** The 'Brother Make It Stop' ad campaign suggests a potential disruption to the customer service industry through the use of humor and creative solutions to common problems. - **Printing:** The 'Brother Make It Stop' campaign highlights the potential for disruptive marketing in the printing industry by promoting creative solutions for printer-related frustrations. ## Related on Trend Hunter - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Modernized Retailer Campaigns](https://www.trendhunter.com/trends/that-was-easy-campaign.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md)