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# You as a Hand Puppet
Playful Brother Creativity School Campaign

By Ayman | Published 2009-04-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/brother-creativity-school-campaign
References: [adsoftheworld](http://adsoftheworld.com/media/print/brother_creativity_school_hand_puppet?size=_original) & [brotherad](http://brotherad.com)

Brother Creativity School has released these ads that show people as hand puppets in order to promote enrollment at their school so you can be creative and think for yourself.

â€œIf somebody else chooses for you, then it's not you. Learn advertising at Brother Creativity School,â€ reads the ad copy.

The [ads were photographed](https://www.trendhunter.com/trends/nobody-reads-ads) by AndrÃ©s Cortinez for Trendy & Cool, USA with [creative/art direction](https://www.trendhunter.com/trends/3d-billboards) by Daslav Maslov and copy by SebastiÃ¡n Mopardo.

**Implications** - XX.

For those who always drag their heels when it comes to registering for school or enrolling in classes, these [playful Brother Creativity School campaign ads](https://www.trendhunter.com/trends/crazart) should inspire you.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 4% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Playful Advertising Campaigns:** Disruptive innovation opportunity: Exploring creative and unconventional approaches to advertising can capture consumer attention and inspire action.
- **Promoting Individuality and Self-expression:** Disruptive innovation opportunity: Developing educational programs that encourage individual thinking and creativity can cater to the growing demand for personalized learning experiences.
- **Visual Storytelling in Marketing:** Disruptive innovation opportunity: Leveraging visual storytelling techniques in advertising campaigns can effectively engage and connect with the target audience.

### Who This Affects Most

- **Advertising and Marketing:** Disruptive innovation opportunity: Incorporating innovative and interactive elements into advertising strategies can challenge traditional marketing approaches and enhance customer engagement.
- **Education and Training:** Disruptive innovation opportunity: Introducing alternative teaching methods and curricula that foster creativity and independent thinking can disrupt the traditional education system and meet the evolving needs of learners.
- **Photography and Creative Arts:** Disruptive innovation opportunity: Integrating photography and visual arts into advertising campaigns can create unique and memorable brand experiences, generating new possibilities for artistic collaborations.

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