# Bone Broth Pouches 'Bare Bones' Sells Broth in Bags, Rather Than Cartons or Cans By Laura McQuarrie | Published 2017-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/broth-in-bags References: [thedieline](http://www.thedieline.com/blog/2017/4/2/a-kitchen-staple-gets-reinvented-with-bare-bones-broth) & [barebonesbroth](https://www.barebonesbroth.com/) As an alternative to packaging its bone broth products in traditional cartons or cans, [Bare Bones](https://www.trendhunter.com/trends/bare-essentials-airslim) sells broth in bags. Recently, Bare Bones tasked 'Ptarmak' with creating fresh [bone broth packaging](https://www.trendhunter.com/trends/specialty-products) to communicate its bone broths as timeless staples for the modern kitchen. As "the ultimate kitchen staple," these broth products are branded for "sippin', soupin' and saucin'." As a result, standing ready-to-pour pouches were created for Bare Bones' products like its Classic and Rosemary & Lemon varieties. A heightened consumer interest in bone broth as a source of protein and other beneficial nutrients has resulted in the creation of many new broth products in the form of bottled drinks, [protein powder](https://www.trendhunter.com/trends/honest-kitchen-daily-boosters), capsules and even popsicles. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 53% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alternative Packaging:** Disruptive innovation opportunity for companies to explore alternative packaging options that break away from traditional cartons or cans. - **Broth Product Diversification:** Opportunity for companies to tap into the growing consumer interest in bone broth and create new and innovative broth products beyond the traditional form. - **Functional Food Innovation:** Potential for companies to develop functional food products that offer health benefits and convenience, such as bone broth in ready-to-pour pouches. ### Where This Applies - **Food Packaging:** Innovative packaging companies can explore opportunities to disrupt the traditional food packaging industry by creating alternative packaging solutions for products like bone broth. - **Health and Wellness:** Health and wellness industry has the chance to capitalize on the growing interest in bone broth and create new and diverse broth products that cater to different consumer needs. - **Functional Food:** Functional food industry can leverage the popularity of bone broth and develop innovative functional food products that offer health benefits and meet the demands of modern consumers. ## Related on Trend Hunter - [Versatile Prepackaged Bone Broths](https://www.trendhunter.com/trends/oxo-bone-broth.md) - [Clean-Label Sipping-Friendly Broths](https://www.trendhunter.com/trends/organic-beef-bone-broth.md) - [Canned Bone Broth Refreshments](https://www.trendhunter.com/trends/broya-bone-broth.md) - [Nutrient-Dense Bone Broth Sachets](https://www.trendhunter.com/trends/freja-instant-bone-broth.md) - [Kid-Friendly Bone Broth Pouches](https://www.trendhunter.com/trends/bone-broth-pouch.md) - [Nutritious Pouch-Packaged Broths](https://www.trendhunter.com/trends/daylesford-organic.md) - [Recipe-Ready Bone Broths](https://www.trendhunter.com/trends/cooking-bone-broth.md) - [Nutrient-Dense Bone Broths](https://www.trendhunter.com/trends/brodo-sampler-box.md) - [Co-Branded Organic Bone Broths](https://www.trendhunter.com/trends/borough-broth-company.md)