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# Miso Broth Cubes
BOU's Easy-to-Use Flavor Cubes Create Flavorful Noodle Bowls, Stir-Frys & Soups

By Laura McQuarrie | Published 2019-03-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/broth-cubes
References: [nosh](https://www.nosh.com/food-wire/2019/bou-launches-two-new-flavor-cubes/) & [bouforyou](https://bouforyou.com/products/cinnamon-and-coconut-bou-miso-broth-cube)

In addition to offering bouillon cubes in vegetable, chicken and beef flavors, BOU is now introducing two new Miso Broth Cubes in flavors like 'Ginger' and 'Cinnamon and Coconut.' These easy-to-use flavor cubes draw inspiration from the traditional tastes of Tokyo and have the potential to be consumed on their own as broths, or used as the bases for flavoring everything from [ramen noodle bowls](https://www.trendhunter.com/trends/cup-noodles-ramen-bistro) and stir-frys to [homemade soups](https://www.trendhunter.com/trends/broth-superpowders).

While the Ginger BOU Miso Broth Cube boasts a zesty, warm and aromatic combination of ingredients, the Cinnamon and Coconut BOU Miso Broth Cube channels tropical flavors with a slightly sweeter base. Both of these broths are non-GMO, free from gluten, formulated without artificial colors and made in the USA.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 2% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Miso Broth Cubes:** The trend for easy-to-use flavor cubes offers opportunities to create new and innovative soup, stir-fry and noodle bowl recipes.
- **Plant-based Bouillon Cubess:** The rise in popularity of plant-based diets and meat alternatives encourages growth in the market for vegetable bouillon cubes.
- **Non-gmo and Gluten-free Options:** Increased focus on healthy and clean ingredients offers opportunities for companies to innovate products that cater to health-conscious consumers.

### Industries Being Reshaped

- **Food and Beverage:** There are opportunities for businesses to create new products and recipes using easy-to-use flavor cubes.
- **Health and Wellness:** Companies can target health-conscious consumers with non-GMO and gluten-free bouillon cube options.
- **Manufacturing:** The demand for innovative and eco-friendly packaging for bouillon cubes can be capitalized by manufacturers.

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