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# Orange-Tanned Models
The Brose Spring 2010 Collection Lookbook is Sun-Baked

By Joanne Lam | Published 2010-04-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/brose-spring-2010-collection
References: [marikabrose](http://www.marikabrose.com/mb/html4/2010_Spring_Collection.htm)

With the sun out and about during the [spring and summer months](https://www.trendhunter.com/trends/marmot-1), the Brose Spring 2010 Collection Lookbook gives us second thoughts about [summer tanning](https://www.trendhunter.com/trends/life-proof-self-tan). The orange-baked model shows off the light and airy pieces for Spring, incorporating shimmer and shine into the [soft neutral hues](https://www.trendhunter.com/trends/stein).

As much as we love a little sun during the warmer months of the year, orange skin doesn’t seem to go very well with the collection (or with any other piece of clothing for that matter).

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 77% | Activity: 63% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Orange-tanned Models:** The trend of using orange-tanned models in fashion lookbooks offers an opportunity for self-tanning product innovations.
- **Sun-baked Lookbooks:** The trend of featuring sun-baked models in lookbooks presents an opportunity for sun protection and skincare innovations.
- **Shimmer and Shine:** The trend of incorporating shimmer and shine in fashion collections creates opportunities for innovative fabric finishes and embellishments.

### Industries Being Reshaped

- **Fashion:** The fashion industry can capitalize on the trend of using orange-tanned models in lookbooks through the development of bronzing and self-tanning products.
- **Beauty:** The beauty industry can take advantage of the trend of sun-baked lookbooks by creating sun protection and skincare products specifically formulated for natural-looking tan.
- **Textiles:** The textile industry has an opportunity to leverage the trend of shimmer and shine in fashion collections by developing innovative fabric finishes and embellishments that add a touch of sparkle.

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