# Cardboard-Tubed Retail Stores Brooks + Scarpa Design the Interior of Aesop Shop By Jamie Danielle Munro | Published 2014-08-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/brooks-scarpa References: [designboom](http://www.designboom.com/architecture/brooks-scarpa-aesop-dtla-cardboard-23-08-2014/) & [aesop](http://www.aesop.com/fr/?shipping=true&___store=fr_en) [Brooks + Scarpa](https://www.trendhunter.com/trends/alma-switch-house) has designed the inside of the retail store Aesop with an [upcycled look](https://www.trendhunter.com/trends/cos-2). The team put tubed cardboard features throughout the store, giving it an eco-friendly vibe. The cardboard tubing has been placed on everything from the hanging light fixtures to the walls and tables. Instead of this looking cluttered, everything is very minimalist allowing for people's eyes to be drawn to the products when they enter. The store is located in downtown LA on a busy road, so the chances of more foot traffic coming in with this redesign is high. For floor is from the original building, constructed in 1929 so the area also has an interesting historic component that has been maintained with this update by Brooks + Scarpa firm. Photo Credits: [designboom](http://www.designboom.com/architecture/brooks-scarpa-aesop-dtla-cardboard-23-08-2014/), [aesop](http://www.aesop.com/fr/?shipping=true&___store=fr_en) ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Upcycled Store Design:** The use of tubed cardboard features in retail stores presents an opportunity for upcycled and eco-friendly design solutions. - **Minimalist Aesthetic:** The minimalist approach in store design allows products to take center stage and offers opportunities for creating sleek and clean retail environments. - **Historic Preservation in Retail:** Integrating historic components in retail spaces provides a unique twist and an opportunity for creating immersive experiences. ### Industries Being Reshaped - **Retail Design:** The use of cardboard-tubed features in store design opens up new possibilities for creative and sustainable retail design solutions. - **Eco-friendly Materials:** The trend of using upcycled materials such as cardboard in retail stores creates opportunities for businesses in the sustainable materials industry. - **Historic Preservation:** Integrating historic elements into retail spaces presents opportunities for companies in the preservation and restoration industry. ## Related on Trend Hunter - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md) - [Traditional Pavilion Skincare Stores](https://www.trendhunter.com/trends/samuso-hyojadong.md) - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md) - [Medallion-Detailed Retail Designs](https://www.trendhunter.com/trends/aesop-store-2.md) - [Illuminating Collaborative Installations](https://www.trendhunter.com/trends/aesop-and-bocci.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md)