# Transformed Trailer Sneaker Stores Brooks Running Created a Mobile Space to Promote Its Offerings By Riley von Niessen | Published 2017-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brooks-running References: [retaildesignblog.net](http://retaildesignblog.net/2017/03/23/brooks-mobile-experience-by-arc-worldwide-seattle-washington/) & [brooksrunning](http://www.brooksrunning.com/on/demandware.store/Sites-BrooksRunning-Site/en_CA) In order to spread the story of Run Signature, a campaign that celebrates individual athletic needs, [Brooks Running](https://www.trendhunter.com/trends/loyalty-perks) created a [mobile store](https://www.trendhunter.com/trends/branded-mobile-truck) that allows consumers from all over to get a look at its various sneaker styles, and even take part in physical tests to determine which is best for them. The pop-up was able to be easily transported throughout the United States as it was built within a trailer, which was covered in Brooks Running's branding, as well as a series of vivid colors to attract attention to it. As Run Signature's intention is to match consumers with their perfect [Brooks Running shoes](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple), all of the models were clearly marked within the pop-up to designate the type of support they would offer. In addition to the useful tests and the expansive range of shoes to choose from, the pop-up featured interactive games and giveaways to increase consumer engagement. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Mobile Retail Spaces:** Creating mobile stores or pop-ups increases brand visibility and accessibility to consumers while allowing for unique and engaging retail experiences. - **Customization and Personalization:** Offering physical tests and personalized recommendations for products can increase consumer satisfaction and loyalty. - **Interactive Marketing:** Incorporating interactive games and giveaways can increase consumer engagement and create a memorable brand experience. ### Industries Being Reshaped - **Athletic Footwear:** Creating mobile stores or pop-ups specifically for athletic footwear can provide a unique and personalized shopping experience for consumers and increase brand awareness in this industry. - **Retail:** Utilizing mobile retail spaces or pop-ups can provide a cost-effective way for retailers to expand their reach and engage with consumers in unique and memorable ways. - **Advertising and Marketing:** Incorporating interactive marketing techniques such as games and giveaways can increase consumer engagement and create a lasting impression for brands in the advertising and marketing industry. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md) - [90's Archival Footwear Pop-Ups](https://www.trendhunter.com/trends/buzz-bus.md)