# Pride Athletic Collections Brooks Partners with JZD for Year-Round LGBTQ+ Celebration By Grace Mahas | Published 2025-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brooks-running-x-jzd-collection References: [brooksrunning](https://www.brooksrunning.com/en_us/featured/limited-edition/jzd/?srsltid=AfmBOoqeVcKulSSnqCGuqWNMR3uyssOeJciiUDdLgjwC8AtYZbO9zsSW)  [Brooks Running](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection) has teamed up with JZD, a brand founded by queer Latina couple Jennifer Serrano and Veronica Vasquez, to create a [collaborative collection](https://www.trendhunter.com/trends/pride-therapy) that celebrates authentic identity in athletic wear. The partnership extends beyond seasonal Pride messaging, positioning itself as a year-round commitment to [LGBTQ](https://www.trendhunter.com/trends/vans-x-queer-surf)+ visibility in the running community. The collection centers on a special-edition Glycerin 22 running shoe featuring vibrant colorways and hidden Spanish phrases encouraging runners to "run feliz, run fuerte, and run libre." Accompanying apparel includes sweatshirts, shorts, and tees designed to reinforce the message that authentic self-expression belongs in athletic spaces. Brooks has supported Front Runners, an LGBTQ+ running organization, for seven consecutive years, demonstrating sustained commitment rather than performative allyship. The collaboration represents a strategic approach to inclusive marketing that creates genuine community connections while expanding both brands' reach within underserved athletic demographics. Image Credit: Brooks Running ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 59% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Year-round Pride Collections:** Athletic brands are moving beyond seasonal marketing to embrace continuous LGBTQ+ representation, fostering inclusivity. - **Culturally-inclusive Athletic Gear:** Incorporating cultural elements and language into sports apparel appeals to diverse consumer identities and enhances engagement. - **Authentic Identity Marketing:** Brands prioritizing genuine connections with underserved communities offer a more relatable and powerful narrative in marketing. ### Sectors Adopting This - **Athletic Apparel:** The athletic apparel industry is enhancing its market by incorporating culturally and socially inclusive designs. - **LGBTQ+ Advocacy in Business:** Collaborations focusing on LGBTQ+ visibility indicate a growing sector where business and activism intersect sustainably. - **Inclusive Fashion:** Expanding inclusive fashion lines reflects a shift towards diversifying consumer markets with genuine equity and representation. ## Related on Trend Hunter - [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md) - [Athletic Archive Collaborations](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Elite Running Brand Collaborations](https://www.trendhunter.com/trends/adizero-adios-pro-4.md) - [Pride-Themed Performance Socks](https://www.trendhunter.com/trends/love-wins.md) - [Co-Branded Marathon Series](https://www.trendhunter.com/trends/marathon-series.md) - [Bright Collaborative Running Sneakers](https://www.trendhunter.com/trends/cascadia-18.md) - [Runner Loyalty Perks](https://www.trendhunter.com/trends/loyalty-perks.md)