# Butt-Friendly Bike Seats The Brooks England Cambium Saddle is Engineered to be Ultra-Comfortable By Meghan Young | Published 2013-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brooks-england-cambium References: [fastcodesign](http://www.fastcodesign.com/3021494/wanted/from-ideo-a-bike-seat-that-wont-make-your-butt-hurt) & [brooksengland](http://www.brooksengland.com/cambium/) For the avid bike rider, a saddle shouldn't hurt when sat upon unless on it for hours upon hours; yet when it comes to leather versions, that might not be the case at all. That is, until the [Brooks](https://www.trendhunter.com/trends/brompton-x-bear-grylls-explore-bike) England Cambium saddle was designed. It is a [bike seat](https://www.trendhunter.com/trends/rcyl-bike) that is made out of vulcanized natural rubber and organic cotton canvas for a naturally flexible result that makes it possibly the [most comfortable design on the market](https://www.trendhunter.com/trends/fit-bike-s). Created by Ideo, the Brooks England Cambium saddle is also maintenance-free and waterproof. Thomas Overthun, designer director at Ideo, reveals, "“The core insight was that some people loved the idea of a Brooks saddle rather than the reality of having to earn the comfort. Not everybody wants to put the work in." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 57% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Butt-friendly Bike Seats:** The trend of designing bike seats for maximum comfort, such as the Brooks England Cambium saddle, is disrupting the cycling industry. - **Vulcanized Natural Rubber:** The trend of using vulcanized natural rubber in bike seat designs, like the Brooks England Cambium saddle, presents opportunities for innovation in materials and manufacturing processes. - **Maintenance-free Bike Accessories:** The trend of creating maintenance-free bike seats, exemplified by the Brooks England Cambium saddle, allows for new disruptive innovations in the biking accessories market. ### Sectors Adopting This - **Cycling Industry:** The Brooks England Cambium saddle is disrupting the cycling industry by offering a more comfortable alternative to traditional bike seats. - **Materials and Manufacturing Industry:** The use of vulcanized natural rubber in bike seat designs, such as the Brooks England Cambium saddle, opens up opportunities for innovation and growth in the materials and manufacturing industry. - **Biking Accessories Market:** The development of maintenance-free bike seats, like the Brooks England Cambium saddle, has the potential to disrupt the biking accessories market by catering to customers' desire for convenience and ease of use. ## Related on Trend Hunter - [Custom-Fit 3D-Printed Bike Seats](https://www.trendhunter.com/trends/personomic-saddle.md) - [3D-Printed Lattice Bike Saddles](https://www.trendhunter.com/trends/vaen-bike-saddle.md) - [3D-Printed Bicycle Saddles](https://www.trendhunter.com/trends/matrix-mirror-saddle.md) - [Custom-Printed Cyclist Saddles](https://www.trendhunter.com/trends/fizik-onetoone-saddle.md) - [Italian Luxury-Leather Motorbike Seats](https://www.trendhunter.com/trends/xdiavel-nera.md) - [Comfortable Bleacher Seats](https://www.trendhunter.com/trends/comfortable-bleacher-seat.md) - [Kazakhstan-Informed Saddles](https://www.trendhunter.com/trends/horse-saddle-design.md) - [Sensor-Equipped Equestrian Saddles](https://www.trendhunter.com/trends/smart-saddle.md) - [Comfort-Focused Dutch E-Bikes](https://www.trendhunter.com/trends/cowboy-1.md)