# Slouchy Cropped Turtlnecks Joah Brown Unveils the New Brooklyn Turtleneck for Fall By Grace Mahas | Published 2019-11-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brooklyn-turtleneck References: [joahbrown](https://www.joahbrown.com/search?query=brooklyn+turtleneck&view=results&tab=products&offset=0&resultType=SEARCH_SUGGESTIONS&utm_source=JOAH+BROWN+E-Mail+List&utm_campaign=c1d2dcff15-EMAIL_CAMPAIGN_2019_10_24_11_28&utm_medium=email&utm_term=0_854185b76b-c1d2dcff15-140640923&goal=0_854185b76b-c1d2dcff15-140640923&mc_cid=c1d2dcff15&mc_eid=7cdc197987) & [joahbrown](https://www.joahbrown.com/search?query=brooklyn+turtleneck&view=results&tab=products&offset=0&resultType=SEARCH_SUGGESTIONS&utm_source=JOAH+BROWN+E-Mail+List&utm_campaign=c1d2dcff15-EMAIL_CAMPAIGN_2019_10_24_11_28&utm_medium=email&utm_term=0_854185b76b-c1d2dcff15-140640923&goal=0_854185b76b-c1d2dcff15-140640923&mc_cid=c1d2dcff15&mc_eid=7cdc197987) Those looking to stay warm yet remain stylish this fall may be drawn to Joah Brown's newest addition -- the [Brooklyn Turtleneck](https://www.trendhunter.com/trends/vanilla-rice-eau-de-parfum). This avant-garde shirt is the [perfect layering piece](https://www.trendhunter.com/trends/uniqlo-u-fw24) to keep you warm and cozy in the cold season. The Brooklyn Turtleneck boasts an ultra-soft rib sweater nick that's made with 67% Modal, 29% Polyester and 4% Spandex. It boasts a [cropped fit, relaxed fit](https://www.trendhunter.com/trends/wintry-athletic-apparel) with long fitted cuffs and thumbholes. This shirt is the perfect go-to this season for working out, running errands, or a casual daytime coffee date. This transitional piece is available in three colorways including black, white, and grey. Consumers can purchase it online at Joah Bown's website for $98 USD. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 62% | Activity: 24% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Layering Turtlenecks:** Opportunities for new high-tech fabrics and versatile designs to accommodate a variety of lifestyles and activities. - **Cozy Fashion:** Potential for luxury fabrics and unique textures to elevate comfort wear to a high-fashion status. - **Sustainable Softness:** Rise in eco-friendly materials that offer both comfort and a clear conscience. ### Industries Being Reshaped - **Athleisure:** Opportunities for fitness-focused brands to elevate their layering pieces and offer new practical and fashionable designs. - **Fashion Retail:** Potential for luxury and athletic apparel brands to capitalize on the trend and offer their own high-quality versions. - **Sustainability:** Rise in demand for sustainable materials and production methods offers opportunities for companies to create eco-friendly versions of the turtleneck. ## Related on Trend Hunter - [Moisture-Absorbing Cashmere Turtlenecks](https://www.trendhunter.com/trends/cashmere-turtlenecks.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [80s Sweater Campaigns](https://www.trendhunter.com/trends/rollneck-sweater.md) - [Tunic-Style Summer Dresses](https://www.trendhunter.com/trends/low-back-shift-dress.md) - [Versatile Layering Cardigans](https://www.trendhunter.com/trends/grey-bandits-phoebe-cardigan.md) - [Sustainable Cable Knitwear](https://www.trendhunter.com/trends/eloise-wool-sweater.md) - [Soufflé Yarn Sweaters](https://www.trendhunter.com/trends/uniqlos-souffl-yarn.md) - [Heavyweight Knit Thermals](https://www.trendhunter.com/trends/toughknit-thermal.md) - [In-Between Seasonal Apparel](https://www.trendhunter.com/trends/laolao-studios.md)