# Stores for Caped Crusaders Dave Eggers Opens the Brooklyn Superhero Supply Co. By Marissa Liu | Published 2009-09-25 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/brooklyn-superhero-supply-co References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.com/2009/09/brooklyn-superhero-supply-company.html) & [superherosupplies](http://www.superherosupplies.com/) The [Brooklyn Superhero Supply Co.](https://www.trendhunter.com/trends/brooklyns-architectural-history) is a crime-fighting supply retailer in the Park Slope area of Brooklyn, New York. The store is the brainchild of writer Dave Eggers and the sales support 826NYC, a non profit organization dedicated to supporting students ages 6 through 18 with writing and literary workshops. With both a [brick and mortar store](https://www.trendhunter.com/trends/base-store) as well as an online site, The Brooklyn Superhero Supply Co. sells actual products ranging from [capes and costumes](https://www.trendhunter.com/trends/batman-x-blvck-collection) to secret identity kits, maps exposing good and evil, force-field shampoo and fake products including an invisible plane (listed price, $4 million). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Retail:** Creating a unique in-store experience that transports customers into a different world of fantasy and imagination. - **Social Entrepreneurship:** Combining business ventures with charitable causes to generate funding and support for important community initiatives. - **Niche Retail:** Catering to specialized customer segments by offering unique and exclusive products that cannot be found elsewhere. ### Sectors Adopting This - **Retail:** Incorporating elements of storytelling and fantasy into the retail experience to captivate customers and increase sales. - **Non-profit:** Partnering with businesses to create innovative fundraising strategies that engage donors and supporters. - **E-commerce:** Creating an online platform for unique and niche products that appeals to customers seeking novelty and exclusivity. ## Related on Trend Hunter - [Superhero-Inspired Pet Capsules](https://www.trendhunter.com/trends/warner-bros-1.md) - [Superhero-Inspired Cheesesteak Sandwiches](https://www.trendhunter.com/trends/the-shazamwich.md) - [Fan-Made Merch Stores](https://www.trendhunter.com/trends/the-wonder-shop.md) - [Community-Centric Brooklyn Bookstores](https://www.trendhunter.com/trends/archestratus.md) - [Buildable 3D Superhero Displays](https://www.trendhunter.com/trends/gotham-city-skyline-set.md) - [Classic Superhero-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-hungry-for-heroes.md) - [Community-First NYC Flagships](https://www.trendhunter.com/trends/telfars-nyc-flagship.md) - [Inclusive Independent Bookstores](https://www.trendhunter.com/trends/good-books.md) - [Neighborhood Stationery Boutiques](https://www.trendhunter.com/trends/moleskine-1.md)