# Hand-Capped Condiment Packaging The Brooklyn Salsa Company Branding Exudes a Love for the City By Susan Keefe | Published 2012-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brooklyn-salsa-company References: [thedieline](http://www.thedieline.com/blog/2012/5/29/the-brooklyn-salsa-company.html) & [bksalsa](http://www.bksalsa.com/) The Brooklyn Salsa Company started out as an underground taco delivery service in the heart of the bustling city. Since then the DIY enterprise has released a line of specialty salsas that are sure to heat up any fiesta. Staying true to its do-it-yourself roots, these fiery pots of salsa sport sharp homemade labels. For an added personal touch, every jar is hand-sealed by a member of The Brooklyn Salsa Company family. Using only locally sourced produce from urban farms in the area, this premium condiment company makes salsa with a conscious. None of the sauces contain preservatives or artificial sweeteners. To exemplify this direct approach to food, the jars sport a simple but vibrant label, color-coated to help consumers differentiate the variety of salsa at a glance. Adorned with a silhouetted rendering of the landmass that is Brooklyn, these labels exude a love for the city and good food. Simple, clean and intimate, The Brooklyn Salsa Company packaging is minimal and beautiful. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 63% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **DIY Food Businesses:** There is an opportunity for businesses to start as DIY home delivery enterprises and eventually release specialty products. - **Local Sourcing:** Consumers value locally sourced ingredients and companies can market their premium products through sustainable sourcing. - **Minimalist Packaging:** Minimalist design is becoming more popular in packaging, allowing for a clean and intimate aesthetic. ### Sectors Adopting This - **Food Manufacturing Industry:** With the increasing trend towards locally sourced, sustainable and personalized food, the food manufacturing industry has the opportunity to create innovative and conscious products. - **Home Delivery Services:** Home delivery services have the opportunity to start as DIY food businesses that can eventually expand into more specialized and premium products. - **Graphic Design Industry:** Minimalist packaging design is gaining popularity, and the graphic design industry can create simple and sleek designs for consumer products. ## Related on Trend Hunter - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Customizable Authentic Salsa Products](https://www.trendhunter.com/trends/santa-maria-salsa-range.md) - [Holiday-Ready Curated Condiment Sets](https://www.trendhunter.com/trends/curated-condiment-sets.md) - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Bold Southern-Inspired Sauces](https://www.trendhunter.com/trends/sauces-seasonings.md) - [Latin Cuisine-Inspired Salsas](https://www.trendhunter.com/trends/capsicana-salsas.md) - [Cuisine-Themed Mustard Packaging](https://www.trendhunter.com/trends/colmans-squeezy-bottle.md) - [Refreshed Barbecue Sauce Identities](https://www.trendhunter.com/trends/bachans.md)