# Stevia-Sweetened Craft Sodas The Brooklyn Organics Guava Craft Ginger Ale Soda is Sugar-Free By Michael Hemsworth | Published 2017-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brooklyn-organics References: [preparedfoods](http://www.preparedfoods.com/articles/120171-brooklyn-organics-guava) Consumers are beginning to rebel against prepackaged food varieties that are laden with sugar, so brands are beginning to respond with alternative products like the [Brooklyn Organics](https://www.trendhunter.com/trends/special-effects-variety-pack) Guava Craft Ginger Ale Soda. The new flavor of craft soda comes as the brand's fifth new flavor and maintains a sugar-free recipe that is instead sweetened with stevia in order to keep the calories low. The soda is [USDA](https://www.trendhunter.com/trends/zero-sugar-soda) Organic, gluten-free, non-GMO, vegan and even free of caffeine to make it a sparkling soda that's suitable for consumers of all ages to enjoy. The Brooklyn Organics Guava Craft Ginger Ale Soda is a refreshing beverage alternative that will likely garner a far bit of attention from consumers looking for an [alternative to mainstream sodas](https://www.trendhunter.com/trends/healthconscious-soda). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 60% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sugar-free Craft Sodas:** Craft soda brands are incorporating alternative sweeteners like stevia to offer sugar-free options for health-conscious consumers. - **Organic and Gluten-free Beverages:** The rise of organic and gluten-free beverages enables brands to cater to consumers seeking healthier and dietary-friendly options. - **Alternative to Mainstream Sodas:** The demand for refreshing and flavorful beverages that serve as alternatives to traditional sodas creates an opportunity for craft soda brands to capture a niche market. ### Sectors Adopting This - **Craft Soda:** Craft soda industry can benefit from incorporating alternative sweeteners and offering organic, gluten-free options to meet changing consumer preferences. - **Beverage Manufacturing:** Beverage manufacturers can tap into the growing demand for sugar-free, organic, and gluten-free beverages by developing and marketing innovative products. - **Health and Wellness:** The health and wellness industry can leverage the increasing consumer interest in healthier beverage alternatives, such as sugar-free craft sodas and organic drinks. ## Related on Trend Hunter - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Low-Sugar Craft Sodas](https://www.trendhunter.com/trends/hoplark-the-soda-set.md) - [Sparkling Ginger Drinks](https://www.trendhunter.com/trends/sparkling-ginger-drink.md) - [Free-From Craft Colas](https://www.trendhunter.com/trends/langers-craft-cola.md) - [Tropical Craft Soda Beverages](https://www.trendhunter.com/trends/pineapple-passionfruit.md) - [Delicious Health-Conscious Sodas](https://www.trendhunter.com/trends/rockaway-soda.md) - [All-Natural Electrolyte Sodas](https://www.trendhunter.com/trends/premium-sparkling-soda.md) - [Fruity High-Fiber Sodas](https://www.trendhunter.com/trends/nabe-soda.md) - [Organic Zero-Sugar Sodas](https://www.trendhunter.com/trends/zero-sugar-soda.md)