# Hipsterized Sports Logos The New Brooklyn New Yorkers Team Embraces the Hipster Culture By Summer Luu | Published 2010-12-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/brooklyn-new-yorkers References: [laughingsquid](http://laughingsquid.com/brooklyn-new-yorkers/) & [tauntr](http://www.tauntr.com/blog/introducing-brooklyn-new-yorkers) In recent sporting news, the [New Jersey Nets](https://www.trendhunter.com/trends/kith-x-new-york-yankees) are moving to their new Brooklyn arena in a couple years and may name themselves the "[Brooklyn New Yorkers](https://www.trendhunter.com/trends/the-brooklyn-museums)." If there's one thing known about Brooklyn, it's that it is the hipster capital of the world. Will the team embrace this scenester culture? Tauntr showcases with humor what the [Brooklyn New Yorkers logo, uniform](https://www.trendhunter.com/trends/mitchell-and-ness) and mascot may look like if they conform to this ever-growing hipster culture. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Hipster Culture:** Opportunity for disruptive innovation: Explore ways to incorporate hipster aesthetics and values into various industries. - **Sports Rebranding:** Opportunity for disruptive innovation: Assist sports teams in rebranding efforts to appeal to specific cultures or subcultures. - **Humorous Design Parodies:** Opportunity for disruptive innovation: Create humorous design parodies that offer a unique perspective and engage audience attention. ### Who This Affects Most - **Sports:** Opportunity for disruptive innovation: Develop alternative sports branding strategies that resonate with specific target markets. - **Fashion:** Opportunity for disruptive innovation: Introduce fashion lines with a hipster aesthetic to cater to the growing hipster culture. - **Entertainment:** Opportunity for disruptive innovation: Produce entertainment content that satirically explores the intersection of sports and hipster culture. ## Related on Trend Hunter - [Revamped Museum Brand Identities](https://www.trendhunter.com/trends/the-brooklyn-museums.md) - [City-Inspired Basketball Jerseys](https://www.trendhunter.com/trends/city-edition-uniforms.md) - [Basketball Team Brand Identities](https://www.trendhunter.com/trends/toronto-tempo.md) - [Cable-Knitted Baseball Jerseys](https://www.trendhunter.com/trends/father-figure.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Premium Streetwear-Informed Jerseys](https://www.trendhunter.com/trends/mitchell-and-ness.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Anime Sports Apparel](https://www.trendhunter.com/trends/my-hero-academia-x-nba.md)